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  • Is the French Advertising Industry Ready for GDPR & ePrivacy?

    On 25 May, 2018, the General Data Protection Regulation (GDPR) will come into force. A subject taken very seriously by the entire advertising industry, but it’s not isolated to this industry, as all private or public companies are concerned. In [...]

  • ATS Paris: 8 Reasons Why You Need to Attend the Show

    Digital marketing is in flux in Europe right now – with privacy legislation, transparency concerns, and business models all effecting huge change. Our first European event of 2018, ATS Paris, is a reflection of this. Now in its eighth year, ATS [...]

  • IAB Releases GDPR Framework; OpenX Removes Video Ad Format

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Releases GDPR Framework: Call for Feedback; OpenX Bans 300x250 Video; Improve Digital Offers First-Price Auction Option; New Custom Bid Algorithms at Amobee; and Rubicon [...]

  • Rapid Growth for Connected TV Advertising in Europe; BVDW Criticises CfBA

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Connected TV Advertising in Europe Will Grow; BVDW: Coalition for Better Ads Solution Ignores Needs of the European Market; New mobile ad formats for [...]

  • Fyber Partners with Tapjoy & AdColony; Digital's Share in OOH Rising

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber Partners with AdColony & Tapjoy; 13% of Brands' Media Budgets Goes to OOH; Triton Digital Integrates a2x with Platform 161; and Mobile eCPM Increase Strongest [...]

  • £4.5m for PowerLinks; Weve Launches Location Verification Service

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: PowerLinks Receives Funding; Weve Launches Locate; Bitposter Adds New Buyers to OOH platform; and Survey of Native Ad Formats. Series A funding for [...]

  • Trusting Google to Go on Safari

    A class action UK lawsuit is being mounted against Google, which stands accused of unlawfully harvesting personal data from 5.4 million UK users by bypassing privacy settings on their iPhones. This was allegedly accomplished over several months in 2011 and [...]

  • Mobile Dominates Video Views Worldwide; Next Phase of SpotX-Smartclip Merger

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives Video-Viewing Figures; Next Phase in SpotX & smartclip Merger; PulsePoint Buys Ad Vitality Lab; Taboola Partners with Bauer Media UK; and [...]

  • JICWEBS & TAG Cooperate; German Authorities to Probe Ad Tech Providers

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS and TAG align for brand safety and antifraud initiatives; German anti-trust probe; Ads.txt on OpenX exchange; UK is largest data market [...]

  • 1,44 Mio Euro für Programmatic-Ausgaben in Deutschland 2018; Adform filtert mit ads.txt

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic-Ausgaben in Deutschland wachsen um 29,7%; Adform filtert mit ads.txt; MMA erweitert sich; und Kapitalrunde bei Opinary. 1,4 Milliarden Euro programmatischer Ad Spend in Deutschland Programmatische Werbung in Deutschland wird im [...]