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  • Three More Years: Sports Interactive Extends Partnership with Bidstack until 2022

    Bidstack, the in-game advertising platform, and Sports Interactive, Sega’s world leading developer of football management simulations, have extended their multi-year partnership by a further three years; giving Bidstack exclusive rights to serve native in-game ads to the advertising inventory within [...]

  • Embracing In-App Advertising: Q&A with Matt Barash, AdColony

    In the final part of this exclusive two-part series with AdColony, ExchangeWire speaks to Matt Barash (pictured below), head of strategy and business development, to discuss why brand marketers should embrace in-app advertising, and how it differs from other environments. Given [...]

  • Bidstack Partners with The Trade Desk

    In-game advertising platform Bidstack Group plc continues to build strong partnerships in the digital advertising space and today proudly announces its new collaboration with globally recognised The Trade Desk, to bolster its programmatic offering for in-game advertising. Trading online display advertising [...]

  • Embracing In-App Advertising: Q&A with Will Dorling, AdColony

    In the first of an exclusive two-part Q&A with ExchangeWire, Will Dorling (pictured below), head of UK brand sales at AdColony, discusses the opportunities and advantages to advertising within mobile environments. Given that large enterprise-level brands have embraced in-app advertising, what [...]

  • IAB Europe Releases TCF v2.0: Google Set to Adopt Framework

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB Europe releases TCF v2.0: Google set to adopt updated framework; PubMatic Q2 report signals growing focus on [...]

  • Animoca Brands Enters Mutual Investment with Versus Systems; Zee5 Partners with LuLu & EUROSTAR Group

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Animoca Brands enters mutual investment with Versus Systems; Zee5 partners with LuLu and the EUROSTAR Group; and [...]

  • Bidstack Launches In-Game Ads Plugin in Collaboration with Epic Games’ Unreal Engine

    Bidstack Group, the native in-game advertising platform, is pleased to announce a new collaboration with Epic Games’ Unreal Engine, enabling video game developers to monetise their titles by creating advertising space within their currently live and soon-to-be-launched games, via a [...]

  • Bidstack Announces Acquisition of Ad Fraud Prevention Company Pubguard

    Bidstack Group (LSE:BIDS), the in-game advertising group, has announced the acquisition of ad fraud prevention platform Pubguard. The move is designed to protect all of Bidstack’s gaming inventory by removing fraudulent ads and will help guarantee advertisers a brand safe [...]

  • Mobile Ad Fraud Cost USD$2.3bn (£1.89bn) in H1 2019; Sizmek Finalises Peer39 Sale

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Mobile ad fraud cost marketers over USD$2.3bn (£1.89bn) in H1 2019; 79% of UK marketers acknowledge cross-channel video [...]

  • In This Privacy-First Era, Ad Tech Needs to Evolve or Die

    The industry is literally being held together with a thin layer of ad tech adhesive tape, namely the Chrome browser. Much of the current programmatic demand is being funnelled into Google Chrome - where cookie matching, frequency capping, retargeting and [...]


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