Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global [...]

Anzu.io, the world’s most advanced in-game advertising platform, announced today a partnership with Eskimi, a full-stack programmatic and data platform, to increase opportunities for brands to access the exploding gaming market via in-game advertising. The gaming audience has reached over [...]

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within [...]

Anzu.io the world’s most advanced in-game advertising platform, is pleased to announce the appointment of Josh Schmiesing as a strategic advisor. A true global executive, Josh has experience leading brands spanning 65+ countries in the areas of research, marketing, advertising, [...]

Adverty, the in-game and esports advertising specialists, have been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal after demonstrating its compliance with rigorous brand safety standards.  The verification, which is independently validated through an audit by ABC, demonstrates Adverty’s [...]

Adverty, the leading in-game platform for advertisers, agencies and game developers, will outline a unique opportunity to significantly boost monetisation with seamless in-game advertising on the Unity platform at a seminar taking place on 3rd March 1pm UK / 2pm [...]

Anzu.io, the world’s most advanced in-game advertising platform, announced today a new partnership with InMobi Exchange, the world's largest independently owned mobile in-app advertising exchange.  Gaming, with its audience of over 3.1 billion gamers and revenues approaching $175 billion, is becoming [...]

In-play advertising pioneer Admix has released a report showing the state of in-play ads, which are disrupting traditional advertising models within games where ad units can be displayed directly within a game’s environment. The total surveyed partners combined have amassed [...]

Whilst the events of 2020 proved disruptive for many businesses, and even catastrophic for some, a handful of sectors thrived amidst the year's unprecedented circumstances. With citizens around the world forced to stay inside and refrain from mixing with friends [...]

Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, is proud to announce the appointment of two senior ad industry players in former Dentsu Aegis Network CEO Nigel Morris, and former GroupM CEO and [...]