The programmatic supply chain has been under intense scrutiny in recent months, with increasing calls for reform from across the industry. Christiana Cacciapuoti (pictured below), executive director at non-profit ad consortium AdLedger, writes about the pervasive issues within the programmatic [...]

Global customer intelligence platform zeotap today announces the launch of ID+, its universal identity initiative that aims to empower the marketing ecosystem to overcome challenges posed by the demise of third-party cookies and other platform identifiers, as well as a [...]

Last month, the Incorporated Society of British Advertising (ISBA) released its Programmatic Supply Chain Transparency report. Responses to the report, which was carried out by PwC, varied, with some industry figures questioning its methodology and others asserting that the report [...]

In this exclusive article for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia responds to ISBA's recent study on the programmatic supply chain, and contemplates how the industry should respond to its findings.   Last week in the UK the [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem. The guide, which has been developed [...]

Matthew Goldhill (pictured below), founder and CEO at Picnic Media, writes about what the lockdown imposed to fight the novel Coronavirus has taught his mobile ad start up and the industry at large over the past few months. Netflix CEO Reed [...]

Brexit: the sluggish juggernaut of ongoing news, parliamentary faff, and constant debate. However, there is a general consensus on both sides of the leave/remain argument that something needed to change in terms of the relationship between the UK and the [...]

Today (10 September) Oath, a subsidiary of Verizon, has announced the launch of Oath Ad Platforms, its simplified suite of intelligent advertising and publishing solutions globally. ExchangeWire spoke with Simon Halstead, head of open demand international; Lewis Sherlock, head of [...]

Mergers and acquisitions within ad tech and martech are firmly in the spotlight at the moment, with some very interesting moves happening across the space. Following the release of their H1 marcoms M&A analysis, James Kesner (pictured below), director of [...]

Over the past 14 years, The Media Trust has focused on one audacious goal: to fix the internet. The company has continuously monitored the internet for malvertising, creative quality, data leakage, and other compliance issues on behalf of organisations seeking [...]