This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop its AR and VR advertising platform. As reported by Tech.EU, Admix was only founded in 2017, with a focus on allowing [...]

Following the release of PubMatic’s report, ‘Understanding Inventory Quality: Thinking Beyond Bots’, ExchangeWire speaks with Eric Bozinny (pictured below), director, inventory quality, PubMatic, about the company's efforts to improve quality within the programmatic landscape. Bozinny explains the different elements of [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand Safety Study Reveals Carelessness of Marketers; Sublime Skinz Expands European operations; mediasmart & Brave Partner; Additional Funding for Drawbridge; and Partnership [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio Streaming Service; Exterion Media [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces Audio Ads to DoubleClick Bid Manager; Location Sciences Launches Location Data Authentification; Strategic Partnership Between HubSpot & Taboola; AddApptr Expands [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Quantcast Implements IAB Framework in Newly Launched ‘Choice’ Platform; Tealium Enhances Privacy & Consent Functionalities; New Inventory for mediasmart; Telaria Launches VMP; [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Significant Increase of Mobile Fraud; Mobile App Video Exchange by OpenX; Media iQ Rebrands to 'MiQ'; Cheetah Mobile Co-operates with Protected Media [...]

Commodity Marketers are a critical component to much of the world’s economy. The model is used to trade a wide range of assets – from a barrel of oil and a pound of coffee, to the value of an Apple [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability rates on the rise; Ads.txt filtering on Adform’s SSP; SpotX expands presence to Belgium; New members for MMA Germany; [...]

One of the latest ways the industry has tried to combat fraud has been with the ads.txt initiative, allowing content owners to specifically declare who is authorised to sell their inventory. Writing exclusively for ExchangeWire, Olivier Girault (pictured below), director, [...]