In this week’s LATAM roundup: a partnership aims to bring marketing automation for small and medium e-commerce business in Brazil; MediaMath celebrates one year in Sao Paulo with solid results and the second biggest inventory worldwide; and the profile of video [...]

This week's Roundup brings news about another partnership that Melt DSP announced in Brazil; a debate about the legal perspective of programmatic buying in the same country, which is known for its unique approach and rules for the advertising industry; [...]

This week's LATAM RoundUp brings an interesting campaign using data for a non-profit organisation, a sector in which optimising budgets is essential; the new CEO for Apontador, a Brazilian search portal that will focus on mobile; and a piece that [...]

This week, ExchangeWire's LATAM roundup brings a recent research from Tail Target comparing the performance of campaigns based on different ways of targeting; a market analysis about the opportunities in the region; and a change in the marketing management of [...]

This week’s LATAM Roundup brings the discussion of creativity and automation in Cannes; data of a recent survey about online content consumption compared to other regions and a case study that used data to sync online ads with TV campaigns, [...]

AppNexus has outlined its intention to be considered as one of the forces to be reckoned with in ad tech, with the purchase of RealMedia Latin America (RMLA), according to its president Michael Rubenstein. In this piece, he speaks to Gabriela [...]

AppNexus is to purchase Brazil-based RealMedia Latin America (RMLA) for an undisclosed fee – bringing its acquisition-count to five in the last year – in a bid to further its share of the regional market; which is forecast to undergo triple-digit growth [...]

In this week’s ExchangeWire Weekly LATAM Roundup: two reports about social media usage shows when is the best time the audiences are online and the corporate usage of Twitter, Facebook and Instagram; MediaMath's open job position for leading marketing in [...]

TubeMogul's recent quarterly report was one of the first to chronicle the growth of the programmatic advertising market at length in the region's standout market Brazil, demonstrating an 'explosion of growth' in the programmatic advertising space between Q4 2014, and [...]

Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion price-tag, but also how it symbolises the attempted re-emergence of telco operators in the digital [...]