Location intelligence is an important aspect in today's proliferation of data; and advances in technology help to truly connect the online and offline worlds. ExchangeWire speak with Adam Meshekow (pictured below), EVP, global sales and strategy, SITO Mobile about how location [...]

We may be living in a connected world, but the physical store still has a valid role to play in the path to purchase. As Theo Theodorou (pictured below), general manager of EMEA, xAd explains, retailers need to get to grips with [...]

Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys, 2013; BlueKai and Datalogix, 2014; Maxymiser, 2015; and AddThis & Crosswise, 2016. In August 2016, Laura Ipsen (pictured below) moved [...]

Asia-Pacific comprise many different countries and markets, resulting in multiple data inputs and a fragmented publisher community. This has made it challenging to gather data and build audience segments relevant for marketers in the region. In this week's Q&A, Eyeota's [...]

Marketers, particularly major retailers, are long accustomed to thinking 'location-first', experimenting with ideas and innovations aimed to enhance experiences by personalising information and incentives delivered to mobile devices based on consumers' current location. It's a mindset that has allowed these [...]

IP addresses, as we know them today, have been around since the 1990s. However, in a world where audience data is more readily available than ever before, the IP address remains one of the most effective forms of data for [...]

According to Local Media Works, local news brands, in print and online, are among the UK’s most popular media, reaching 40 million people each month (JICREG, 2015) – that’s more than the population of Canada. Yet even with these impressive [...]

Digital attribution implemented and utilised successfully is oft talked about, yet seldom seen. Are we, as an industry, starting to take measurement seriously and utilise the data we have at our fingertips effectively? Imran Khan (pictured below), head of programmatic, [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells Allegro; Armis.Tech founded in France; UK viewability figures at 49%; TubeMogul and TVTY integrate; RadiumOne concentrate on creative; Improve Digital [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK not ready for smart tech lifestyle; Mobile and the [...]