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  • AOL & Publicis Ink Global Video Deal

    Publicis Groupe has kicked off its Advertising Week, New York, activity announcing a six-year tie-up with AOL that will see the ad tech firm  provide programmatic video and linear TV services to the France-based advertising behemoth, building on its Adobe [...]

  • Is Mobile Re-engagement In Easy Reach For Advertisers?

    Serving mobile users with retargeted ads is widely regarded as an impossibility given cookies’ lack of effectiveness on such devices compared to desktop, and the industry’s lack of consensus on establishing a universal ID. But Luis Barrague, Headway Digital, VP [...]

  • Amobee Unveils Mega Stack Ambitions With Adconion Direct & Kontera

    Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights with ExchangeWire's Wendy Hogan about the value of the Adconion/Kontera acquisitions as well as Amobee and Singtel’s ambitions for ad tech.  The Amobee cross-channel, cross-device [...]

  • AppNexus CEO Tells ATS Tokyo: ‘Differentiate Or Die’

    Speaking at ATS Tokyo this morning (16 September), Brian O’Kelley, AppNexus, CEO, told attendees the ad tech sector was ripe for both commoditisation and consolidation, as companies like Google attempted to “own” the sector. Elsewhere, attendees where advised on the [...]

  • The Rise Of The Mega Stacks

    Danny Hopwood, Vivkai, head of platform, EMEA, gives his assessment of the current programmatic landscape in light of recent industry consolidation. At the risk of overusing the latest buzzword, we are in a period of serious consolidation.  It was inevitable due [...]

  • The Empire Strikes Back: Assessing Big TV's Move Into Ad Tech

    Ahead of moderating a panel on 'Programmatic Video – Entering The Era of Brand Response', Vincent Flood, Video Ad News, editor, sets the scene on major broadcasters' nascent moves into the programmatic video space.  One of the more interesting trends for 2014 so [...]

  • WFA Report Gives Guidance On How To Work With Programmatic Service Providers

    The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and ATS speaker), focuses on best practices for brands working with agencies, trading desks and ad tech vendors in the programmatic [...]

  • Ad Tech's Dilemma: Fragmentation vs. Consolidation

    One of ExchangeWire’s ‘inside sources’ shares their views on how the fragmented LUMAscape means  media teams cannot possibly evaluate suppliers in every category, plus the commonality of the history of ad tech and the rail network, including how consolidation under large media [...]

  • ‘Ad Tech 3.0’ Dystopia or Utopia?

    Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in a mobile-first world, as well as an alternative scenario where the industry is controlled by a few vested interests.  Programmatic players [...]

  • ExchangeWire European Weekly Round-Up

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon's videogame move; Facebook tweeks ad offering;  IPONWEB buys in Europe; Rubicon Project partners with Future; Alibaba and WPP's telling filings. [...]


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