There are no obvious symptoms for this new ailment in the digital advertising space, but the effects of "ad tech fatigue" can be seen everywhere particularly among the industry trades. This week we were treated to a number of [...]

At the recent ATS Singapore event, PWC kindly gave the opening keynote of the day. Drawing heavily from the Global Entertainment & Media Outlook 2013, Greg Unsworth presented data specific to the greater APAC region, and SE Asian market. [...]

In this week's #TraderTalkTV, Adfonic CTO Wes Biggs explains the mechanics of the Adfonic ad platform, and the specifics on how they execute real-time bidding on mobile devices.

Having recently partnered with four major APAC mobile operators, Amobee's presence in the region has been progressively getting stronger. ExchangeWire caught up with Amobee CEO Trevor Healy to discuss their strategy and how their platform PULSE for Publishers aids monetising [...]

PubMatic are speaking at tomorrow's AdTrader Conference in Berlin, April 18. Can you give an overview of the PubMatic proposition in the German market? We provide premium publishers in Germany with a real-time media-selling platform for managing revenue across every sales channel [...]

In 2002, less than £200 million was spent on UK internet advertising – 10 years later, digital advertising spend crosses the £5 billion mark. In 2012, digital advertising increased by 12.5% on 2011 to a record annual high of £5.42 billion [...]

Gareth Davies is Co-Founder and CEO of Adbrain We live in an increasingly multi-screen world. Cisco forecasts The Internet of Things to comprise 50 billion connected devices by 2020, that’s 6.5 devices per individual on the planet; pretty significant considering that [...]

With the RTB market expected to be worth $20 billion by 2015, new findings from Adform have revealed that CPM rates for RTB-traded inventory have doubled over the past 12 months. The research highlights the boom in the display market with [...]

Amazon unveiled Monday what looks to be the first step in rolling out its mobile ad network, with the launch of an ad API for developers. Opinion on this will be divided, no doubt. On the one hand, it brings to [...]

It’s a fact of life that data on the continent doesn’t come in the same convenient packets that it does in the US and UK. The big data providers that we use every day in the UK, such as BlueKai [...]