Following its Tokyo launch early this year, Remerge is now looking to expand further into Asia with promises to offer services designed specifically for app retargeting. The Berlin-based mobile ad platform has just opened offices in Singapore and Seoul, after setting [...]

The mobile device has become an essential part of everyday life. From checking the latest news, communicating with friends and family on the move, to ordering your dinner to arrive for you once you get home. For an everyday user, [...]

The German programmatic market is in transition. While marketers are preferring the transparency offered by handling programmatic in-house, mobile attribution is thriving, with agencies to thank for good performance here. Although desktop is still taking a strong proportion of advertisers’ [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Pooling data is essential to improving the shopper experience; More people are [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketing analytics firm snaps up Japanese influencer platform; VMO lights up 'smart' billboard in AU; Publicis sees [...]

Think you might be obsessed with gaming on your mobile? You’re not alone. - In 2016, 53% of South Korean mobile gamers spent between 30 and 120 minutes playing mobile games every day - By 2020, it is predicted that 77% of [...]

Mobile now accounts for 43% of digital advertising, finds results from the IAB’s latest Digital Adspend report. Mobile’s year-on-year growth was 38% and now accounts for 57% of all display ad spend, 70% of video spend, and 83% of social [...]

Ranked the world's third-largest non-game app developer, Cheetah Mobile faces significant challenges in meeting the different needs of a diverse advertiser clientele. In Asia-Pacific, specifically, advertisers have yet to catch up – in terms of media investments – with consumers who [...]

UK marketing budgets are paralysed by wider economic uncertainty, reveals the Q3 2017 IPA Bellwether report, released Wednesday, 18th October. Despite this, internet and mobile budgets are continuing to grow apace. Report highlights - Period of continuous marketing budget growth extended to [...]

Localisation and working alongside walled gardens may be key to survival in China's tough ad-tech landscape. Although, this does not mean brands should stop demanding more transparency. Lured by the country's sizeable market potential, numerous foreign players have attempted to [...]