In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU agency bookings dip 1.7%; Spotify bring Sponsored Playlists to Singapore; Finn Partners acquire Singapore agency; Dentsu [...]

Digital consumers are mobile consumers. Gone are the days when digital marketing needed to incorporate mobile into plans. Now, digital marketing must be led by mobile strategy, as that’s the go-to device for modern consumers. This was a point of [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile’s hierarchy of needs; Demands of the tech-savvy; Guidelines driving [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Five Asian cities among top ad growth drivers; AU advertisers not seeing full returns; IAB AU join [...]

Consumers in Southeast Asia have taken to video somewhat differently from their global counterparts; so marketers need to tune into these requirements to better engage their target audience. Here, AOL's Asia and ANZ managing director Alex Khan (pictured below), writes [...]

Smartphones are a staple of modern life, with consumers being very familiar with mobile advertising. We’re used to swiping, tapping, and pinching to view content that interests us. However, when it comes to those behind these adverts, there remains many [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India advertisers still love traditional media; ANZ firms not doing enough for cross-channel marketing; WE make double [...]

Since the start of the mobile revolution, our concentration spans have decreased from 12 to 8 seconds – scientists link this change to the rise of mobile phones and their proliferation in daily life. That’s not only shorter than any [...]

Location targeting is experiencing a coming of age. The technological capabilities and marketers’ execution of location-based campaigns have evolved from a somewhat scattergun approach to strategic, measurable, performance-based marketing. In this piece, ExchangeWire reflect conversations that took place at a [...]

With Mobile World Congress over for another year, have we finally completed the long-awaited 'year of mobile', or are we still yet to see it? Writing exclusively for ExchangeWire, James Shepherd (pictured below), EMEA Commercial Director, M&C Saatchi Mobile, questions whether we [...]