In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India advertisers still love traditional media; ANZ firms not doing enough for cross-channel marketing; WE make double [...]

Since the start of the mobile revolution, our concentration spans have decreased from 12 to 8 seconds – scientists link this change to the rise of mobile phones and their proliferation in daily life. That’s not only shorter than any [...]

Location targeting is experiencing a coming of age. The technological capabilities and marketers’ execution of location-based campaigns have evolved from a somewhat scattergun approach to strategic, measurable, performance-based marketing. In this piece, ExchangeWire reflect conversations that took place at a [...]

With Mobile World Congress over for another year, have we finally completed the long-awaited 'year of mobile', or are we still yet to see it? Writing exclusively for ExchangeWire, James Shepherd (pictured below), EMEA Commercial Director, M&C Saatchi Mobile, questions whether we [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mood targeting; Mobile devices lead the way for AVOD; Disengaging [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most APAC buyers boycott brands that misuse data; Mobile poised to lead China ad spend; Quarter of [...]

The humble telephone call is causing mobile network operators a revenue headache, as voice revenues continue to decline due to increasing pressure from roaming regulations, free voice bundles, and the growth of OTT voice. ExchangeWire speak with Claudia Dreier-Poepperl, CEO of Calldorado, [...]

The advertising world today is still running on old models that need to evolve with technological advancements, so marketers finally can effectively push customised ads tailored to individual customers, and in an omnichannel environment. Business agility was key, especially in a [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most marketers want to alter attribution model; Japan ad spend hit £44.88bn; IAB AU release Invalid Traffic [...]

Snap Inc (NYSE:SNAP) opened on the New York Stock Exchange at USD$24 (£16.42) yesterday (2 March); 41% above the USD$17 (£11.63) issue price. Their strong opening was only bettered by their continued first-day performance, hitting a high of USD$26.05 (£17.82) [...]