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  • Sky Invests in Programmatic; AppNexus Launches Header Bidding Solution

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck; Facebook adds mobile web to Audience Network; WPP's multi-billion ad spend on Google; Alliance between Rubicon Project and [...]

  • Intrusive Ads Motivating Ad Blocker Adoption; Advertisers Demand Higher Quality inventory

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Intrusive ads motivating ad blocker adoption; Advertisers demand higher quality [...]

  • Singaporeans Still Prefer Email in Brand Interaction; Social Important Among China Marketers

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singaporeans still prefer email in brand interaction; Social important among China marketers; If clearly labelled, content marketing [...]

  • APAC Advertisers Stuck in Ad Network Model

    While agencies may have moved on, some advertisers in Asia-Pacific have yet to transition from the ad network model and hold out-dated views about programmatic. Matt Harty, Asia-Pacific senior vice president of The Trade Desk, explains in this Q&A with [...]

  • It’s Not 'If' You Should Adopt Programmatic, But 'How': Q&A With Tom O’Donnell, Gumtree

    With minimal barriers to entry, publishers and buyers alike can realise revenue benefits through programmatic advertising; but only with a rigid understanding of the technology and an effective commercial and pricing strategy.  As programmatic continues its rapid evolution, the skills gap [...]

  • Overcoming Technical Barriers to Creative Innovation in Programmatic Advertising

    While budgets and ad spend increase, and programmatic seems ever-on-the-rise, viewability figures appear to be headed south. From the complex web of causes for the contradiction of rising ad spend and declining viewability, Ben Pheloung, head of demand, EU, PulsePoint, (pictured [...]

  • Coull Raises Funding; EU is Suspicious of Big Data

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: January funding round for Coull; EU scrutinises big data; Publicis launches fund for startups; Google AMP is one month away; and new head of [...]

  • Verizon – One to Watch for 2016

    Verizon look poised for a big year in 2016. Strong financials, solid acquisitions and on-trend product development could make 2016 a very successful year for the technology company. With growing footholds in mobile, video, cross-platform and the IoT, Verizon are [...]

  • 80% of Publishers Measuring Ad-Blocking; Millennials Viewing Threat to Traditional Media

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: 80% of publishers measuring ad blocking; Millennials viewing threat to [...]

  • India Ad Spend to See Strong Growth; AU Ad Market Worth AUD$7.9bn

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India ad spend to see strong growth in 2016; GroupM inks Line partnership to boost APAC campaigns; [...]