The future is bright, the future is native. Dr. Bill Simmons (pictured below), CTO and co-founder, DataXu believes native advertising is the obvious solution to some of the challenges digital advertising faces today. Writing exclusively for ExchangeWire, he explains how technological [...]

Following the recent launch of the weekly ExchangeWire DACH news roundup, ExchangeWire speak with Maciej Wyszynski (pictured below), Managing Director for DACH, CEE & MEA, Sociomantic Labs about the buy-side challenges in the DACH region. Here, Wyszynski explains how the [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Methbot controversy; Native advertising grows rapidly; Nielsen acquires Gracenote; TubeMogul becomes Instagram Partner member; and Blis partners with Moat.  Methbot controversy A recent news [...]

Native programmatic has experienced significant growth in 2016, yet confusion still exists across the industry as to how to define it and, more importantly, how to build it into a marketing strategy. ExchangeWire speak with Lon Otremba (pictured below), CEO, [...]

Native ads are known to be more viewable and generate more brand lift, as well as accruing higher purchase rates, than standard formats. And programmatic promises a personalised, relevant ad experience for viewers while giving marketers and publishers the optimum ROI. [...]

Digital advertising relies on high-quality targeting to ensure that the right ads are delivered in the right place to the right audiences. For native ads, which match the editorial format of the publisher site and so, ideally, want to match [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Rubicon Project tackle ad fraud; Integral Ad Science open source their SDK; Pixalate launch Video Seller Trust Index; S4M target travellers; New partnership [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data protection takes on Facebook-WhatsApp; Native advertising partnership between Adyoulike and The Trade Desk; Weve and AppNexus; Series A Funding for Convertr; and partnership [...]

As brands continue to realise that the rules of engagement have changed, they are searching for new ways to create impactful connections with their consumers. For most marketers, this is happening through content. But, as John Ferber, chairman, Bidtellect points out, what [...]

Programmatic native is a term much more frequently being used in the digital advertising space, thanks in no small part to the regular technological developments taking place, allowing it to become a much more standard advertising platform. However, is the [...]