×
  • Vistar Media Launches OOH Attribution; NinthDecimal Acquires MoLOGIQ

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Vistar Media launches OOH attribution; NinthDecimal acquires MoLOGIQ; Dex Media acquires YP Holdings; InfoGroup launches mGen; and ShareIQ launches image performance platform. Vistar [...]

  • Impact Radius & LiveRamp Partner; Outbrain Expands Mobile App Offering

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Impact Radius and LiveRamp partner; Outbrain expands mobile offering; Tremor Video partners with OmniVirt; TargetSpot partners with AppNexus; AppsFlyer introduces agency transparency [...]

  • Sizmek Adds Digital Audio to Ad Server & StrikeAd DSP; Phunware Partners with Lotame for Data Insights on Mobile Users

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Sizmek partners with StrikeAd; Phunware partners with Lotame; WPP consolidates Neo into Mindshare; Celtra receives USD$15m (£11.8m) investment; Varick partners with Vistar; [...]

  • Snap, Inc. & Factual Partner; The Weather Company & Toyota Use Watson Ads

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Snap, Inc. and Factual partner; The Weather Company and Toyota use Watson Ads; Centro integrates comScore and DoubleVerify Data; SpotX protects audience [...]

  • MediaMath Secure Credit; Snap Acquire Placed

    ExchangeWire round up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: MediaMath secure credit; Snap acquire Placed; Blend Media and OmniVirt partner; Periscope acquire Anthem; PulsePoint launch content marketing platform; OpenX and Google [...]

  • WPP Combining MEC & Maxus; AudienceScience Closes Business

    ExchangeWire round up some of the biggest stories in the US/North American digital advertising space. In this week’s edition: WPP combine MEC and Maxus; Audience Science close business; xAd partner with DoubleVerify, Integral Ad Science (IAS), Pixalate, and Moat; Mediaocean [...]