Integral Ad Science, a global leader in digital media quality, today (June 23rd, 2022) released ‘Ad Context & Attention’, a study conducted in partnership with Tobii, the global leader in eye-tracking and pioneer in attention computing, to understand how display [...]

Global ad tech platform Good-Loop today announced it has partnered with Scope3, the source of truth for supply chain emissions data, in a deal that enables digital marketers to easily measure, offset and reduce the entire, end-to-end carbon footprint of [...]

Adludio, the global advertising platform providing top-tier creative and superior insight into consumer-behaviour data, has hired Charlie Roth as regional director of sales for the US Northeast. Coming at a significant time of expansion for Adludio, Roth will spearhead the [...]

In today's ExchangeWire news digest: Apple have been fined again over third-party payment options in relation to dating apps; Attorney General Karl Racine has filed a lawsuit against Grubhub over “deceptive trade practices”; and TripleLift have announced they are acquiring [...]

In today's ExchangeWire news digest: Publicis Groupe announce their exit from Russia; Facebook create a TikTok profile; and ChannelEngine raise USD$50m (~£38.2m) in a Series B round.   Publicis Groupe are exiting Russia: “we strongly condemn the unilateral aggression” French-owned advertising agency Publicis [...]

As many people know, I was born in Moscow in what was then the Soviet Union. I met my wife in Odessa more than 30 years ago while visiting family in Ukraine. Odessa is a beautiful city, steeped in a [...]

In today's ExchangeWire news digest: Donald Trump launches "Truth Social" app to rival Big Tech; NayaPay secures largest seed funding in South Asia; and Booyah Advertising buy FiveFifty in launch of programmatic media division.   Trump launches social media app to rival Big Tech Donald [...]

impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced the release of The Partnership Economy, a book authored by impact.com CEO, David A. Yovanno. The book explores the collaborative relationship between businesses and their [...]

The ad tech industry has seen its fair share of changes over the last decade, marked by substantial shifts in the sector each year. To name a few: the launch of Prebid in 2015, the switch from a second-price to [...]

In today's ExchangeWire news digest: Microsoft pledges to play fair to secure USD $75bn (£55bn) Activision deal; AdTech consolidation reaches 29%, as TikTok doubles ad spend; and IDG Comms purchases Selling Simplified.   Microsoft Promises to Play Fair to Secure Activision Deal Microsoft has pledged open [...]