The integration of cybersecurity and IP protection expert White Bullet with 4D Context Outcomes Engine - a division of Silverbullet - is now live. The cutting-edge solution is now ready to prevent ads being served on pirate websites and apps. Currently, [...]

In today's ExchangeWire news digest: A French court upholds a €100m (~£74.5m) fine against Google for failing to obtain user consent before the deposit of cookies; the video game sector is estimated to reach a new high this year of [...]

The Association of Online Publishers (AOP) has announced its prestigious annual awards are now open for entries. In collaboration with PubMatic, the Digital Publishing Awards will celebrate the talents and skills of the individuals and teams working to create, deliver, and monetise quality online [...]

Taboola, a global leader in powering recommendations for the open web, today announced a new milestone for its publisher platform that adds AI to power editorial recommendations on publisher homepages, an offering already being used by some of the world’s [...]

Permutive, an audience platform purpose-built for publishers and marketers to re-establish trusted, privacy-safe relationships with consumers, has hired Mark Pearlstein as chief revenue officer (CRO). Pearlstein joins Permutive’s North American team with a global remit to grow and scale the direct [...]

In this Q&A with ExchangeWire, Wayne Blodwell, founder & CEO of TPA Digital (formerly The Programmatic Advisory), and Dan Larden, TPA Digital's head of UK, discuss the decisions behind their rebrand, and the impact of programmatic on advertising.    What were the main drivers [...]

Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of  Ossie Bayram as UK country director. In his role, Bayram aims to increase Ogury’s  position as the go-to mobile ad partner for all agencies [...]

Global attention measurement platform Amplified Intelligence today announced Unilever’s outgoing VP of global media David Porter is joining the company as an advisor. A leading figure within the media industry for more than 30 years, Porter will take an active role [...]

Zefr, the global leader in brand suitability for video, today announced the launch of its new brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok in North America (US and Canada), UK, and EU. Powered by Zefr’s [...]

Prisma Media, premier groupe média digital en France, travaille avec la plateforme Manadge depuis 2020 pour piloter l’ensemble de ses revenus programmatiques, en Deals et en Open Auction.  Le groupe média a fait appel à Manadge pour améliorer la qualité des [...]