Last month, Gartner released the second Magic Quadrant for Digital Marketing Hubs and named Oracle, Adobe, Marketo and Salesforce as 'Leaders' in the category.  The four titans are joined by, among others, Marin Software, Sizmek, MediaMath and DataXu – companies that have far fewer staff, considerably less [...]

Every day, a staggering 5.5 million new ‘things’ are connected to the internet – each adding to the ever-expanding sea of consumer data. How are marketers able to take advantage of this array of connected devices? Lindsay McEwan (pictured below), [...]

Data privacy is a consistently hot topic and the flames are fanned with questions around what constitutes personal data and where do we draw the line between being aware of consumer behaviour and being too aware. Bill Muller, CMO, Visual [...]

Marketing technology remains the hot area for digital marketing right now - with increased M&A and investment in the space. Marketo is the public market bellweather for the martech space, given its complete focus on automated marketing. It posted its [...]

In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International, discusses the broader applications of programmatic. Originally, when trading of digital display inventory began through ad networks, it was a way [...]

A recent IAB survey of marketers in the UK revealed that 50% use programmatic for buying mobile inventory. However, programmatic advertising on mobile is one of the least understood mobile topics, with almost 45% of respondents reporting having no or [...]

With malvertising reportedly rising over 300% in the last year – and with ad fraud widely reported to be at least a 10-times bigger threat than identity theft – cleaning up the next biggest cybercrime, internet advertising, should be everybody’s priority. Mikko [...]

Yahoo's big news to Wall Street, in its Q4 earnings, was the announcement that it is cutting 15% of its workforce; and looking to reduce costs by USD$400m (£277.6m) by the end of the year. Its Q4 results were in [...]

How can the out-of-home industry, with its roots planted firmly in the physical world, continue to exist and evolve in a digital culture? Mungo Knott (pictured below), marketing and insight director, Primesight, writes exclusively for ExchangeWire about how this one-to-many [...]

Alphabet, yesterday (1 February), announced financial results for the quarter and fiscal year ended 31 December, 2015. The company reported a year-on-year increase in revenue of 18%, and a 17% increase in advertising revenue. Paid clicks on Google websites increased [...]