Dutch independent agency Abovo Maxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic. Traditional programmatic campaign management requires manual  coordination, from brief to setup to optimisation. [...]

Today (9th March, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with OUTFRONT, one of the largest and most-trusted IRL media companies in the US, significantly expanding programmatic access to DOOH inventory across [...]

Mortar AI, the marketing intelligence platform for modern marketers, has partnered with creative data provider DAIVID to integrate creative effectiveness into its Marketing Mix Model (MMM), unifying all key campaign metrics within a single platform. Creative quality is consistently proven to [...]

Adform, the powerful and safe media buying platform built for game changers, announces a significant milestone as the first Demand Side Platform (DSP) to join ISBA’s Partner Programme, the representative body for British advertisers.  This strategic partnership marks a major step forward [...]

Happydemics, global brand lift and ad measurement company, has partnered with Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, to deliver highly accurate measurement metrics for digital out-of-home (DOOH) [...]

Intent IQ, a leader in next-generation identity technology, announced the company will integrate identity-driven performance at scale in Horizon Media's newly launched HorizonOS—the industry’s first marketing operating system built on an open, interoperable ecosystem of best-in-class technology partners. HorizonOS operates as [...]

Intent IQ, a privacy-first identity resolution company, today  (3rd February, 2026) announced a partnership with Raptive to deploy Intent IQ’s Bid Enhancement offering across Raptive’s publisher network. Through the partnership, Raptive will integrate Intent IQ’s Bid Enhancement to improve bid performance [...]

Thrad, the leading advertising infrastructure provider for the AI ecosystem, today (2nd February, 2026) announced a global strategic partnership with DeepAI, a premier platform for consumer-facing AI experimentation. The partnership integrates Thrad’s advertising stack into DeepAI’s global consumer application, allowing [...]

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (28th January, 2026) announced a successful collaboration with Flightradar24, the world’s leading flight tracking platform, through its Demand Hub. As a premium publisher with a highly engaged global [...]

Today, (27th January, 2026) Azerion, a leading European digital advertising platform, announces the integration of Global Data Resources (GDR) into its Hawk DSP, strengthening its audience targeting capabilities with one of the industry’s most advanced geo-demographic datasets. This partnership enables Azerion [...]