"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
DanAds und AdGreetz Schließen sich Zusammen, um die Wachsende Nachfrage nach Hyper-Personalisierter Video- und Display-Werbung zu Bedienen
DanAds, der in Stockholm ansässige und weltweit führende Anbieter von Self-Service-Werbeinfrastrukturen, gibt heute seine Partnerschaft mit AdGreetz, der branchenführenden Ad Tech/Mar-Tech-Personalisierungsplattform, bekannt. Die Partnerschaft ermöglicht es den Kunden von DanAds, eine anpassbare, skalierbare und White-Label-Self-Service-Plattform für Kunden anzubieten, um personalisierte Video- [...]
DanAds and AdGreetz Partner to Meet the Growing Demand for Self-Service Hyper-Personalised Video and Display Advertising
DanAds, the Stockholm-based and world-leading provider of self-serve advertising infrastructure, today (15 October) announce its partnership with AdGreetz, the industry-leading ad tech/martech personalisation platform. The partnership enables DanAds’ publisher clients to offer a customisable, scalable and white-labelled self-service platform for [...]
Teads Announces Strategic Data Partnership With Acxiom
Teads, the global media platform, announced the launch of a new global partnership with Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences. The new partnership will provide comprehensive, addressable solutions while putting [...]
Carbon Partners with Xandr to Enable Publishers to Deliver Machine-Driven Audiences into Major DSPs for Higher Programmatic Yields
Carbon, the first-of-its-kind revenue management platform, has announced a new strategic alliance with Xandr, AT&T’s advanced advertising company, to leverage Xandr Curate for improved audience deliverability and monetisation. Carbon combines automated categorisation and a scored data taxonomy with real-time revenue [...]













Follow ExchangeWire