• Anuncio de Seminario Web How to Build the Optimal Monetisation Machine?

    En los últimos años, el número de socios de demanda ha aumentado significativamente, al igual que el número de SSP utilizados por cada editor, y ahora es común que los editores trabajen con más de 20 SSP diferentes.  Esto ha significado [...]

  • Bringing Power Back to Publisher Sales Teams

    In this exclusive article penned ahead of ATS London 2021, Relevant Digital's CEO Petri Kokkonen and COO Olli Järvilehto, discusses how publisher sales and yield optimisation teams can drive revenue diversification in the wake of antitrust investigations into Google and [...]

  • AlgoriX Joins Prebid.org to Provide Publishers with More Efficient Monetisation Solutions

    AlgoriX, an independent global media and technology company, becomes a community member of Prebid.org as part of the company’s push for greater industry collaboration and transparency. In doing so, AlgoriX makes it easier for publishers to use header bidding solutions [...]

  • Nano Interactive Launches Nano LIIFT, Partners with Xandr to Provide Next Generation Contextual Targeting

    Nano Interactive, the leading ad tech platform specialising in targeting without the use of personal identifiers, today announces that it is launching Nano LIIFT (Live Intent Identity Free Targeting) following a new partnership with Xandr, providers of programmatic innovation at [...]

  • Programmatic in JAPAC: Q&A with Andrew Tu, OpenX

    On Wednesday, 4 August, ExchangeWire and OpenX will launch an exclusive research report, examining the state of the programmatic industry in the Japan and Asia-Pacific (JAPAC) region, along with a live webcast to discuss the findings. Ahead of the launch, [...]

  • Admixer Announces Prebid Partnership

    Admixer announces the release of its header bidding technology in partnership with Prebid. A user-centered platform with a convenient interface where the website owner can connect additional advertisers in a few clicks without re-installing code on the website or signing [...]

  • Novatiq Announce Prebid Integration

    Novatiq, the only privacy-first identity solution to leverage first-party telco operator intelligence, has today announced its successful integration into the Prebid.org ecosystem.  Prebid has established itself as the most popular header bidding solution on the market. By integrating Novatiq’s patented Fusion platform [...]