Yoad Shloosh, head of EMEA at Intent IQ, examines differences between the US and UK markets when it comes to identity and privacy-first advertising

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released its Q2 2025 report. The report exclusively examines mobile apps on the Apple App Store and Google Play Store that are registered in the US and [...]

illuma - the global AI company specialising in contextual advertising technology, has joined the Network Advertising Initiative (NAI), the self-regulatory organisation advancing best data practice, in recognition of its long-standing privacy-first credentials. illuma has been pioneering AI-powered contextual solutions for advertisers [...]

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, announced that a UNICEF  "Compliance Tech" case study – under the Data Governance for Children Project –  features Pixalate’s Children’s Online Privacy Protection Act (COPPA) Compliance Tool [...]

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 GDPR-K & UK Children’s Code Privacy Violations in Mobile Apps Report, part of Pixalate’s series on European Users’ Privacy Rights.  The report exclusively examines [...]

Intent IQ, a leader in privacy-first identity resolution, announced the results of its strategic partnership with EXTE, a global advertising technology platform focused on unlocking the full potential of digital media through a unified, full-stack infrastructure. Since late 2024, EXTE [...]

It’s been a big week in ad tech; tech giants faced regulators, media firms scaled up, while AI hit new speeds. In today’s Madtech Daily, we cover Google facing a USD$425m privacy payout and a USD$381m fine in France over [...]

In today’s Digest, we cover Google avoiding the sell-off of Chrome in its search antitrust trial, Disney agreeing to pay $10m to settle the FTC kids’ privacy case, and Singapore warning Meta to curb scams or face a fine.

Freddie Turner, managing director, Chalice AI EMEA, looks at the power of bringing your own AI layer in your business… In 2025, advertisers don’t just need AI - they need AI that comes to them. Too many "AI-powered" solutions still require [...]

Advertisers can now connect with audiences more precisely and privately than ever before. AdLarge, a leader in audio advertising, and its female-first content platform, the fwd. network, have partnered with NumberEight, a privacy-first audience intelligence company, to deliver scalable, performance-driven [...]