the7stars, the UK's largest independent media agency, has launched Bridge, their proprietary data connection proposition. Bridge will give the7stars’ clients access to a privacy-first, fully addressable marketplace that brings together the biggest and best media, data, and technology partners in [...]

VlionMobi, a global performance marketing platform that focuses on e-commerce and programmatic advertising, has partnered with Pixalate, combining the fraud protection, privacy, and compliance analytics platform’s offerings with its inventory to better identify fraudulent advertising.  Alvin Ling, director, customer success at [...]

New data released today (July 20th, 2022) reveals that 75% of US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics. The survey, conducted by The Harris Poll on behalf of Permutive and consisting [...]

The UK’s largest independent media agency, the7stars, has revealed how it is using mobile phone data from Skyrise to win new business based on being transparent, open and privacy-first. Using Skyrise's unique data set based on 20 million mobile phone users, [...]

Following a sneak peek of the results at ATS London 2022, ExchangeWire and Scibids have launched their latest Insights & Attitudes report: Solving UK Marketing Challenges with AI. In this article, Rémi Lemonnier, co-founder and president at Scibids, expands on some [...]

Nano Interactive, leaders in privacy-first ad targeting solutions, today (July 11th, 2022) announces the appointment of Matthew Beck as VP, partnerships. Matthew will head up the company’s global efforts to expand on its SSP, DSP, and publisher partnerships.  In his new [...]

In today's ExchangeWire news digest: Google is offered a deal to bring a privacy violation complaint to an end; the UK government gives Ofcom greater authority to ensure tech companies tackle child abuse content online; and Sequoia China raises USD$9bn (£7,489bn) [...]

With Google set to end the use of third-party cookies by 2023, ad tech is bracing itself for a sea change. But what will this mean for the industry? Rather than a crisis, does the shift away from third-party data [...]

ExchangeWire’s ATS conference returned to London on 14th and 15th June, bringing together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations and fireside chats, not to mention a world-famous after-party. If you [...]

In today's ExchangeWire news digest: Tesla-boss Elon Musk faces legal action over claims he ran a pyramid scheme to manipulate the value of Dogecoin; Canada introduces a new bill to protect citizens' privacy; and messaging service Telegram launches a new [...]