ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Zwei Drittel der deutschen Internetuser setzen Adblocker ein; Admetrics verstärkt Brand-Safety-Maßnahmen; und Media Impact kooperiert mit Vidazoo. Adblocking bleibt Problem in Deutschland Beim Thema Adblocking können deutsche Marketer nach wie vor [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Highest ad blocker rate in Germany; Tealium integrates new data sources; Brand safety features at Admetrics; Top DSPs and DMPs, according to [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Australia online ad spend up 7.2%; Singapore Tourism tap Tencent ad platforms; Singapore SMBs offered help in [...]

An intense price war has been waging between performance ad networks in China; but competing based on price is unsustainable and will not prevent advertisers from jumping ship. Richard O'Connell, general manager of MobAir's China operations, observes that some ad networks [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: GDPR-Umsetzung in Deutschland; Google Chrome bekommt Adblocker; Markensicherheit bei Snap; und Fünf Fragen an Jürgen Galler, 1PlusX. Deutsche Unternehmen nicht auf GDPR-Implementation vorbereitet Die Datenschutzgrundverordnung GDPR wurde [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Snap extend cooperation with IAS, Moat, and DoubleVerify to a strategics brand safety council; Infectious Media integrate Screen6's cross-device ID; Pubmatic extends [...]

Publishers need innovative thinking to run their businesses in such a dynamic and competitive space; but keeping the buyer’s needs in forefront of their minds is proving to need just as much attention. Writing exclusively for ExchangeWire, Erik Requidan (pictured [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Unlockd secure £17.9m for Asian expansion; Havas acquire Indian wellness ad agency; News Corp unveil media-buying tool [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Fast €6 Milliarden Ad Spend in Deutschland; Ligatus expandiert nach Großbritannien; und Nielsen bringt Twitter-Ad Ratings für Deutschland. Deutschland auf Platz 2 bei europäischem Online Ad Spend Im Ad Spend Ranking [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: 12.2% growth for online advertising in Europe; Ligatus expands to UK; Outbrain cooperates with AppNexus; Blis tackles French and Belgium markets; Integral Ad [...]