What better way to gain feedback from the marketplace than to gather both the buy and sell sides of the industry and listen to what they are saying about current market trends? It is something that we like to do [...]

If News Corporation launching its own global ad exchange is anything to go by, it would appear that publishers are finally waking up to the power of their own data and the monetary value of using that data in the [...]

According to an AdEx Benchmark 2012 study, published by IAB Europe, Russia ranks fourth in Europe in terms of its online advertising market (€1.6 billion in 2012). The Russian market has grown at an impressive annual rate of 34%. The [...]

The digital advertising market is rapidly becoming more automated, more data-driven and interconnected — but what are publishers and agencies doing with this today? Are they adapting, and if so, how? What are their attitudes towards this opportunity and what [...]

It's funny that viewability seems to be the hot subject in US trades at this present time. Every post I read confuses the proposition even more. Ad tech vendors continue to muddy the water around the subject, but who wants [...]

From the street, Tokyo-based publisher Toyokeizai looks like a typical publisher. However, what is happening inside the building is nothing short of extraordinary. Recently, Mr. Norihiko Sasaki, Editor-in-Chief for Toyokeizai Online, and his talented team have increased page views from [...]

Real Time Bidding (RTB) and programmatic as a means for purchasing digital inventory continued its exceptional growth in the second quarter of 2013, boding well for the industry as a whole. Across Europe, advertisers increased spend by 92%; and publishers [...]

Arguably some of the greatest work to emerge from the Nordic region in recent years has been their incredibly enigmatic and gripping dramatic television series, such as The Killing and Borgen, that the global marketplace has embraced enthusiastically. The Nordic [...]

With publisher co-ops popping up across the big European markets, it would seem logical that smaller markets would follow suit. ExchangeWire spoke to Matej Novak, MD, Czech Publisher Exchange about the new publisher initiative and how it will work [...]

Can you give some overview on the recent trends in the Russian market? The Russian digital advertising market continues its yearly double-digit expansion, even as the underlying increase in internet population has gradually decelerated, hovering now around 70% audience penetration. What’s fuelling [...]