PubMatic has launched its AI-powered monetisation platform, purpose-built to put publishers back in control of their yield, data, and demand. As artificial intelligence disrupts traditional traffic sources and monetisation models, publishers are leaning into technology partners like PubMatic to innovate [...]

In today’s Digest, we cover Trump hailing a deal withTikTok as China pushes algorithm use, Amazon expanding ad integration with SiriusXM, and the UK and US sealing a $42bn tech pact.

We examine why publishers are increasingly turning to self-serve platforms. What are the benefits?  In association with DanAds  Advertising tech publishers are striving to maximise their revenue, as the economic climate continues on a precarious trajectory. A large portion of advertisers are [...]

goTom, the Swiss SaaS company for ad sales management, celebrated its 10th anniversary on September 11. Together with clients, partners, and employees, the company hosted a summer party on Lake Zurich. With BBQ, cool drinks, and music, the evening brought [...]

With Autumn and ATS London on the horizon, ExchangeWire research lead Mat Broughton takes stock (if you'll pardon the pun) of company financials across the media...

In today's ExchangeWire News Digest: Google AI Overviews harming search referral traffic by up to 25%; Netflix more than doubles US Upfront commitments; and MSQ Partners rules out potential S4 Capital merger. Google AI Overviews harming referral traffic by up to [...]

EX.CO, the leading machine learning video technology powering successful video strategies for the world’s top media groups, today (13th August, 2025) announced it has joined Prebid.org as a Tier 1 Technology Partner. Prebid.org is an independent organisation that manages the [...]

In this article, ExchangeWire research lead Mat Broughton takes a somewhat surrealist look at the house of cards underpinning AI data gathering, and what can be done to protect publishers. Like watching gulls (or bulky drunk lads) fight over a chip, [...]

Bidmatic Inc., a US-based ad tech company, announced measurable success from its AI-driven video production platform, HeroVideo, which is helping digital publishers unlock new ad revenue streams by transforming text articles into monetisable, high-engagement video content.  Initially launched in 2024, HeroVideo [...]

Mark Smith takes a look at what the rise of LLMs and AI summaries means for the publishing industry… The evolution of Google has always presented both headaches and opportunities for publishers. With each new update, a new set of rules would [...]