Smart AdServer, la plateforme indépendante de monétisation publicitaire, annonce aujourd’hui la nomination de Pierre-Yves Mell au poste de senior account strategist. Rejoignant les équipes supply de Smart, Pierre-Yves aura pour mission d’accompagner les clients éditeurs dans leur transformation digitale, d’optimiser [...]

Running since 2019, the Colab Consulting Rev Ops Barometer monitors the needs, concerns and priorities of revenue and advertising operations teams across the globe. Aimed at giving a voice to an important group of specialists in an underrepresented facet of the [...]

Chris Vincelli joins in-game advertising company Anzu.io as the new VP business development. Vincelli will be working alongside Anzu’s newly-appointed EVP business development and in-game advertising veteran Guy Ben-dov Vincelli has been establishing premium publisher partnerships within global companies for the [...]

AdPushup, Inc. - a global leader in the ad tech ecosystem announced its corporate entity name change and will now be known as Zelto, Inc. - a technology company. The US headquartered company has been catering to the publisher’s monetisation requirements [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google removes apps harvesting user data from its Play Store; Apple's privacy changes to cost Big Tech billions; Time [...]

In today’s ExchangeWire news digest: Google has announced the suspension of ads on content about the Ukraine war; France's Adyoulike has been acquired by OpenWeb for USD$100m; and Twitch has banned channels found to be spreading pro-Kremlin propaganda.   Google pauses ads [...]

MGID, the global advertising platform, 30th March 2022,  announces it has acquired a majority stake in Metup Native S.r.l., a leading native advertising network in Italy previously owned by MetUp. This deal marks the latest step in MGID’s global expansion [...]

Ce partenariat permet le ciblage à travers l’inventaire des éditeurs premium sans cookie tiers ni identifiant de device. Permutive annonce March 22nd, 2022 un nouveau partenariat avec Neustar Inc, une société de TransUnion, pour connecter les annonceurs et les éditeurs en [...]

Seedtag, the leader in contextual advertising in EMEA and LATAM, has upgraded the image recognition capability of its in-house developed technology, LIZ©, in order to better achieve visual brand safety. It identifies specific objects or situations which could be indicators [...]

Pubstack is running the online event ‘How to go from a good to a great Ad Refresh strategy?’  In their continuous quest for creating more revenue streams, publishers have tested many monetisation strategies. Among them, Ad Refresh is very efficient, as [...]