PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced a fraud-free program for premium CTV and OTT inventory. This announcement brings confidence in quality to buyers of omnichannel inventory -- extending PubMatic’s fraud-free program [...]

Pubstack organiza el evento online "How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack". Durante los últimos años, la tecnología publicitaria se ha convertido en un entorno complejo en el que los editores están, cada vez más, [...]

Pubstack is running the online event ‘How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack’. During the last years, ad tech has become a complex environment where Publishers are, more and more, wrapped up in dealing with [...]

In today's ExchangeWire news digest: Verizon sell of their media division, which includes AOL and Yahoo, for USD $5bn; Matterkind and MAGNA launch Matterkind News Marketplace, a new contextual solution for news publishers; and advertising on streaming platforms grows amid [...]

Total Media Solutions, an advertising technology solutions provider that helps publishers manage their revenue and create value-added experiences for users, has appointed Steve Myslinski as senior director of sales and business development EMEA to drive its expansion in the region. Total [...]

What do you do when the entire structure that acted as the foundation of a multi-billion dollar industry collapses in on itself? It’s not an easy question to answer. And an even more difficult problem to solve. But that’s where [...]

In today's ExchangeWire news digest: the EU Commission confirm that they are examining Google's decision to deprecate third-party cookies as part of their antitrust investigation; content marketing platform Outbrain prepare to go public; and a report from the AOP and [...]

Connexity, the largest independent customer acquisition channel for ecommerce advertiser acquisition and a leading commerce monetisation solution for publishers, is reporting impressive year-on-year growth. "I’m delighted to see the hard work of our teams around the world reflected in fantastic year-on- [...]

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the renewal of its partnership with Reach PLC, the largest commercial national and regional news publisher in the UK which [...]

Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than 100 sites spanning technology, gaming, music, sports, home and lifestyle, Orage reaches more than 10 million unique [...]