Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and streaming TV, announced that it has acquired TheViewPoint, a Connected TV (CTV) focused SSP and ad-server The two companies' combined technology will facilitate direct relationships [...]

Die Partnerschaft ermöglicht Targeting mit hochwertigem Publisher-Inventar ohne Einsatz von Third-Party-Cookies oder Geräte-IDs Permutive und Neustar Inc., ein Unternehmen des TransUnion-Konzerns, haben heute ihre Partnerschaft bekannt gegeben. Gemeinsam soll die Lücke zwischen Verbraucheridentitätsdaten und einem Privacy-First-Web geschlossen werden, um so vertrauensvolle [...]

Ce partenariat permet le ciblage à travers l’inventaire des éditeurs premium sans cookie tiers ni identifiant de device. Permutive annonce March 22nd, 2022 un nouveau partenariat avec Neustar Inc, une société de TransUnion, pour connecter les annonceurs et les éditeurs en [...]

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today launched Meson, a truly independent SaaS mediation platform, designed to help publishers white label it as an in-house solution. Publishers will get to fully own [...]

The partnership unlocks targeting across high-quality publisher inventory without the use of third-party cookies and device IDs. Neustar Inc., a TransUnion company, today announced a partnership with Permutive to enable trusted connections between advertisers and publishers by bridging the gap between [...]

In today’s ExchangeWire news digest: OpenX agree to pay a USD$2m (£1.5m) after illegally collecting child data without parental consent; Reddit have begun the process of going public; and La Belle Vie have raised €25m (£19.5m).   OpenX fined USD$2m (£1.5m) after [...]

In the sixth article in the ExchangeWire 2022 Predictions Series, experts from across the advertising and marketing technology industries examine what work has been done over the last few years to bolster transparency across the programmatic ecosystem via supply path [...]

Today (9 December), the7stars, the UK’s largest independent media agency, have announced the appointment of Marc Bignell as Commercial Director. Reporting to Managing Partner Liam Mullins, Bignell will work alongside the7stars’ Head of Trading David Counsell, and be responsible for [...]

Marketing technology provider Playground xyz have been awarded Gold Standard 2.0 certification by the Internet Advertising Bureau (IAB) UK, further highlighting the company’s commitment to delivering brand-safe attention-based advertising solutions to UK advertisers. Steps that the company have taken towards achieving [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: WhatsApp have been ordered to update privacy policies subsequent to ruling; The Irish DPC have been accused of [...]