Data experts at leading programmatic agency, Crimtan, are sharing their knowledge and have created a tool on how best to measure brand awareness. One of the biggest challenges for marketers is being able to accurately measure brand perception and brand awareness. [...]

Seedtag, a leading contextual advertising company comprised of 49% female staff, with 48% of management positions being occupied by women, has revealed the key online content drivers for International Women’s Day (IWD), using its state-of-the-art contextual AI technology LIZ©. The key [...]

VideoElephant and dotstudioPRO, two industry leaders in the content and video streaming space, announced today (January 17th, 2023) the launch of their new partnership which will deliver a world-class, content-and-technology-driven offering for any streaming network/publisher to quickly add new streams [...]

Pubstack e IAB Italia organizzanol l'evento online "Come passare da una buona ad un’ottima strategia di Ad refresh?" che si terrà il 14 giugno 2022, 11:00 CEST.  Nella ricerca continua di aumentare i propri ricavi pubblicitari, gli editori testano diverse strategie [...]

The VlogBox Get-Together webinar will be held on 31st May 2022, at 12 PM EDT and will focus on strategies designed to make targeting more effective, as well as a deep dive into geo-communities. Anna McMichael, VlogBox’s strategic partnerships director, together [...]

TheViewPoint extends its series of educational webinars, TVP Talks, aimed at helping advertisers and publishers maximise the effectiveness of CTV advertising. This time, the team is hosting a Women in Ad Tech edition with CTV experts from Discovery, Innovid, and [...]

Over the last few years, the number of demand partners has significantly increased, as has the number of SSPs used by each publisher, and it is now common for Publishers to work with over 20 different SSPs.  What this has meant [...]

En los últimos años, el número de socios de demanda ha aumentado significativamente, al igual que el número de SSP utilizados por cada editor, y ahora es común que los editores trabajen con más de 20 SSP diferentes.  Esto ha significado [...]

The ad tech industry has seen its fair share of changes over the last decade, marked by substantial shifts in the sector each year. To name a few: the launch of Prebid in 2015, the switch from a second-price to [...]

Pubstack organiza el evento online in inglés "State of Programmatic and Evolution Perspectives for 2022."  La industria de la tecnología publicitaria ha visto cambios significativos en la última década. Por nombrar algunos: el lanzamiento de Prebid en 2015, el paso de [...]