South East Asia
Phil Duffield, Managing Director Adap.tv, On Their Commitment To Destroying The Inefficiencies In TV & Video Advertising & The Australian & APAC Marketplace
Managing Director of Adap.tv, Phil Duffield, discusses their increasing activity in the Australian, South East Asian and Japanese marketplaces. He says how the adoption of traditional media buying by today’s industry has created silos in TV and video resulting in massive operational costs and time for both buyers and sellers and how 2012 promises to be very exciting with new strategic products in the pipeline and more global expansion.
Can you give an overview of [...]
Tags Ad ExchangeAd ExposeAd NetworkAd Safeadap.tvadap.tv marketplaceAdvertiserAgencyAPACAPACAudience BuyingAustraliaAustraliaBehavioural TargetingDisplayexchangewire apacHong KongindonesiajapanmalaysiaMedia BuyingNew ZealandOnline MarketingOnline videoonline video inventoryprice transparencyprogrammatic buyingPublisherRTBRTBSEASingaporeSouth East AsiasydneythailandTrading DeskTV Advertisingvideo advertising
Grant Watts, Amobee Managing Director of Asia Pacific, On The Rapidly Changing Mobile Landscape & How By 2015 Asia Will Be A US$7 Billion Mobile Advertising Market
Grant Watts is Amobee’s Managing Director of Asia Pacific. Here he discusses the rapidly changing mobile landscape and why by 2015 Asia will be a US$7 billion mobile advertising market.
Can you give an overview of Amobee and its offering and strategy across the APAC region?
Amobee is working with large-scale advertisers, publishers and operators to deliver mobile advertising solutions and technology – from text to rich media, across all devices [...]
Tags Ad Exchangead inventory managementAdvertiserAgencyambientamobeeAPACasiaAudience BuyingAustraliaBehavioural TargetingDataDigital MarketingDisplayDSPDSP Amobee PULSEeBayExchange Newsexchangewire apacglobegoogleGrouponindiaindonesiainMobijapanMCMMedia BuyingMobileMobilemobile ad campaignsMobile Ad Exchangemobile advertisingmobile publishersmobile yield optimisationNew ZealandnokiaOnline MarketingOnline videophilippinesringringRTBSingaporeSkypeSouth East AsiatargetingTelefonicaugamaZynga
Chris Brown, Team Lead, DoubleClick Performance Products in Australia, South East Asia & NZ Discusses The Ad Exchange Direct Deals Offering
Chris Brown is team lead at DoubleClick Performance Products in Australia, South East Asia and NZ. Here he discusses the progress made by the DoubleClick Ad Exchange in the region, timeframes around when mobile and video inventory will be made available and the recent Direct Deals launch.
Can you give some overview on the progress made by the DoubleClick Ad Exchange in the Australian and APAC markets? What similarities and differences did you see in relation to the UK [...]
Tags Ad Exchangead exchange buyingAdvertiseragenciesAgencyAPACasiaAudience BuyingAustraliaBehavioural TargetingDigital MarketingDisplaydoubleclickexchangewire apacgoogleMedia BuyingMobileNZOnline MarketingOnline videoPublisherpublishersRightMediaRTBRTBSEASouth East Asia
Mike Peralta, MediaMath’s Chief Revenue Officer, On Moving Into The APAC Region – Japan, SE Asia & Australia
As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how their offering can help advertisers and agencies in the market.
Can you give an overview of MediaMath and its offering in Australia and the APAC region?
With the opening of our data center in Hong Kong, [...]
Tags Ad ExchangeAPACasiaAudience BuyingAustraliacyberagentDataDigital MarketingDisplayDoubleVerifyDSPevidonExchange NewsfacebookHong KongjapanlatencyMedia BuyingMediaMathMediaMath Socialmike peraltaMobileOnline MarketingRTBSEASingaporesocial gamingSouth East AsiasydneyTerminal OneTrading Desk
Q1: What trends are we seeing in the SE Asian mobile market?
The mobile market is particularly exciting at the moment with the development of mobile Internet devices and its spread across South East Asia. In the month ending October alone, we recorded over 22.2 million Internet users in Singapore, Malaysia, Indonesia, Vietnam, Philippines and Thailand on mobile devices. Apple holds majority market share in the region with 53% share of the online mobile population.
Tags apple ipadapple iphoneasiaAudience BuyingblackberryDatadigital audienceDigital MarketingDisplayeffective measureExchange Newsexchangewire apacgalaxy tabletindonesiaipod touchmalaysiaMedia BuyingMobilemobile appsmobile devicesmobile internetmobile marketingmobile servicesnokiaonline audienceOnline MarketingphilippinesPublisherRich MediasamsungSEASingaporeSouth East Asiathailandvietnam
Bharad Ramesh, Regional Executive Director, Strategic Operations & Trading, Asia, Starcom Mediavest Group On The Evolving Media Buying Landscape in APAC
Bharad Ramesh is the Regional Executive Director, Strategic Operations & Trading, Asia for Starcom Mediavest Group. Here he discusses how the online media landscape is evolving in Asia. He talks about how digital is still not mainstream, how it sucks up a tremendous amount of client and staff bandwidth and explains why ad exchanges and DSPs will bring efficiency and scalability to media buying.
Can you give an overview of Starcom MediaVest Group’s offering in the APAC region?
Tags Ad NetworkAd ServerAdvertiserAgencyAPACAudience BuyingB2BBehavioural TargetingBharad RameshDataDigital MarketingDisplayDSPExchange Newsfacebookgooglegoogle display networkMedia BuyingMobileMSNOnline MarketingphilippinesPublisherreal time buyingRich MediaRTBSingaporeSouth East AsiaStarcomStarcom MediaVest Groupthird party dataTrading DeskyahooYouTube
Audience Buying Series #4: Asia’s Emerging Market, Malaysia, Shows Solid Growth in Mobile Internet & 40% Of Filipinos Access The Internet Via Their Mobile
Next in our exclusive series with Effective Measure, a global Digital Audience Measurement and Research company focused on emerging markets, we look at the Malaysia’s amazing growth in mobile. With 115+ million web pages viewed on Malaysian mobile devices in the month of September 2011 – 30 million pages more than Indonesia (the second highest country with the most number of mobile views of web pages) and with a strong preference for Bahasa Malaysia, we will see a rapid development [...]
Tags AdvertiserAgencyAPACAudience BuyingDigital Marketingdigital nativesDisplayExchange Newsexchangewire apacindonesiamalaysiaMedia BuyingMobileMobilemobile advertisingmobile devicesOnline MarketingphilippinesPublisherSouth East Asia
James Zipeure, Chief Operating Officer, VeNA (Video and Entertainment Network Asia), On APAC's Growth In Video & Social Gaming Being One Of The Most Significant Regions Globally, Maximising Inventory Revenue & Embracing The Evolving Online Advertising Landscape
James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) on how video and social gaming % growth in some APAC markets is outstripping all other digital channels. He talks about how VeNA’s business model actively embraces the evolving landscape allowing growth through both traditional sales and platform based channels. He also discusses the opportunity to harness new revenue channels like content development directly with publishers and advertisers.
Can you give an overview of VeNA, its offering [...]
Tags ad exchangesAd Networkadap.tvAdvertiseragenciesAgencyagency trading desksAPACasia pacificAustraliaCasual Social GamingchinaCity VilleDigital MarketingDisplaydisplay advertisingdspsExchange Newsexchangewire apacfacebookFarmVilleFrontier Villein-app advertisingindonesiajapanMafia WarsmarketersMedia BuyingMobilemobile appsNew ZealandOnline MarketingOnline videophilippinespre roll inventoryPublisherpublishersQZonerenrenSEASingaporesocial advertisingsocial gamingSouth East AsiaspotXchangeSSPTrading DeskVeNAvideo advertising
Audience Buying Series #3: South East Asian Sport Sites Trending During UEFA Soccer Season - 20% Of The Audience Are Female
Next in our exclusive series with Effective Measure, a global Digital Audience Measurement and Research company focused on emerging markets, we review how sport sites are trending during the UEFA soccer season. We’ve seen an increase across the board in South East Asia with Malaysia topping the list with 10.4% growth. The majority of the audience are 25 – 30 year olds and interestingly 20% are female.
Q1: What trends are we seeing across sport sites in the SEA region?
Tags AdvertiserAgencyAudience Buyingaudience targetingbarcelonaconsumer productsDataDigital MarketingDisplayExchange Newsfemale online audienceindonesiaITliverpoolmalaysiamanchester unitedManufacturingMedia Buyingmiddle eastonline audienceOnline MarketingphilippinesPublisherSEAsoccersouth africaSouth East Asiasport categorysports sitesthailandUEFAvietnam
Phang Chee Leong, CEO Innity, On Its Recent Partnership With China's adSage, Seamless Search & Display Integration & Further Expansion in APAC
Phang Chee Leong, Innity’s CEO, talks about their recent partnership with adSage – China’s leading player in the SEM space. Here he discusses Innity’s aggressive global growth strategy and highlights some of the challenges they anticipate within the Chinese market.
You recently announced a partnership with adSage in China. Can you explain in more detail what the partnership means for Innity? With the growing importance of the digital sphere, marketers are deploying [...]
Tags Ad ExchangeAd NetworkAd ServeradSageAdvertiserAFSAgencyAudience Buyingchinachinese marketDataDigital MarketingDisplaydisplay advertisingDynamic Ad OptimisationExchange NewsindonesiainnitymalaysiaMedia BuyingmonetizationOnline MarketingpartnershippublishersSEMSingaporeSouth East Asiathailandvietnam