Latest Stories

• The MadTech Sketch: DSP vs SSP: When Two Tribes Go To War

  3 years ago News

  

  In this week’s Madtech Sketch, Ciarán O'Kane outlines a looming battle between SSPs and DSPs. There was a lot of drama around the first anniversary of The Trade Desk’s (TTD) supply path optimisation (SPO) product, OpenPath. OpenPath has been positioned as [...]

• dentsu's Dan Calladine on the Growth of AVOD, Chatbot Misinformation, and the State of the Metaverse

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Dan Calladine, head of media futures at dentsu, joins ExchangeWire's Grace Dillon and Mat Broughton to discuss the growth of AVOD, concerns about chatbots spreading misinformation, current views of the metaverse, and [...]

• How Will Web3 Change Advertising?

  3 years ago News

  

  With the advent of new technologies and enhanced user experience, users have become more connected than ever before. Georges Tertois of Eidgensi looks at how Web3 can enhance this shift even further, and what it will offer to advertisers. Nowadays, virtually [...]

• Experts Call for AI pause; Meta to Ban Political Ads in Europe?

  3 years ago News

  

  In today's ExchangeWire news digest: tech experts appeal for a hiatus on AI development; Meta mull barring political advertising on their platforms in Europe; and Tencent bring a paid subscription option to WeChat. Experts call for pause in AI’s development A group [...]

• Alibaba Splits into Six; Apple Launch Pay Later Service

  3 years ago News

  

  In today's ExchangeWire news digest: Alibaba reveals plans to divide into six separate divisions; Apple launches Apple Pay Later; and Douyin launches Qing Tao to rival Bilibili. Alibaba to spin off business units Chinese tech giant Alibaba has revealed plans to split [...]

• Disney Pulls Plug on the Metaverse; AOP Calls out Publisher Data Misuse

  3 years ago News

  

  In today's ExchangeWire news digest: Disney shutters its metaverse unit; the AOP takes a stand against "unscrupulous" tech vendors' use of publisher data; and Gopuff relies on rivals firms to help with deliveries. Disney closes metaverse unit Walt Disney Co. has shuttered [...]

• First Citizens Buy SVB; Twitter Value Declines

  3 years ago News

  

  In today's ExchangeWire news digest: First Citizens agree to buy SVB; Twitter's value more than halves and the firm's source code is leaked; and the CMA update their provisional findings from their probe into Microsoft's planned purchase of Activision Blizzard. SVB [...]

• Unlocking the True Revenue Potential of Retail Media

  3 years ago News

  

  In this exclusive byline, Julie Jeancolas, Global Head of Product, Strategy & Partnerships - Retail Media & Personalisation at dunnhumby outlines how retailers can make the most of the rapidly growing retail media opportunity. How fast things change. As recently as [...]

• How Data is Shaping Dynamic DOOH

  3 years ago News

  

  As OOH advertising has shifted towards digitisation in-line with technological advancements, the channel has shown increasing influence over online activity. Research from Nielsen claims that OOH advertising is “the most effective offline medium in driving online activity” and can deliver [...]

• The Stack: TikTok Banned from Government Devices in UK, Pledges to Protect User Data

  3 years ago News

  

  This week: TikTok banned from UK ministers' devices, promises new measures to protect user data... Another testing week for TikTok began with the UK becoming the latest government to ban the platform from work devices (sorry, Nadine). Undeterred, the platform pled its case [...]