Latest Stories

• WEMASS Reaches 100% of Targetable Audiences with Permutive

  1 year ago News

  

  The Spanish digital advertising marketplace has significantly increased levels of quality and flexibility in its client offering by using Permutive’s innovative Audience Platform solution. Reaches 5 million users in activatable social networks  Has the capacity to enrich profiles of nine different audience [...]

• Adform Bolsters Omnichannel Capabilities with New Global Division Helmed by William Jones

  1 year ago News

  

  Adform, the most powerful and safe media buying platform built for the game changers, today (November 28th, 2023) announces the launch of its newly formed global omnichannel activation team.  The announcement brings together commercial partnerships and activation to further enhance and [...]

• Women Lifting Women Initiative Expands with Launch of Mentorship Programme

  1 year ago News

  

  The Women Lifting Women initiative, a champion of gender equity and diversity, is thrilled to announce the launch of its new mentorship programme. A collaboration between market leaders NumberEight and in-game audio pioneer Odeeo, this mentorship programme will connect the [...]

• $9.8bn Black Friday online spend record; Brands wasting $600m in holiday season ad spend 

  1 year ago News

  

  On today’s ExchangeWire digest: $9.8bn Black Friday online spend record; Brands wasting $600m in holiday season ad spend…  $9.8bn Black Friday online spend record  Black Friday online buying hit a new record in the US, with total online spend coming to a [...]

• UK broadcasters testing to deliver “total campaign” reporting; Judge rules Tesla was aware of defective self-driving tech

  1 year ago News

  

  In today’s ExchangeWire digest: UK broadcasters testing to deliver “total campaign” reporting; Judge rules Tesla was aware of defective self-driving tech; India to regulate deepfakes UK broadcasters testing to deliver “total campaign” reporting  The UK’s biggest commercial TV broadcasters, Channel 4, ITV, [...]

• Iris' Richard Hayter on X, YouTube, and OpenAI

  1 year ago Podcast

  

  In this episode of the MadTech Podcast, Richard Hayter, group creative director at Iris, joins ExchangeWire's CEO Rachel Smith and head of content John Still to discuss allegedly deceptive ads on X, YouTube cracking down on AI-generated videos, and the [...]

• Turbulent times for X; OpenAI reinstates Altman; Podcast ad spend skyrocketing 

  1 year ago News

  

  This week: Turbulent times for X; OpenAI reinstates Altman; Podcast ad spend skyrocketing... It has been a turbulent time in the tech landscape, for two companies in particular. X faced significant criticism after ads from major brands like Disney, Apple, and [...]

• November's Ad Industry Financials - Publishers

  1 year ago News

  

  Round two of our November 2023 industry financials series brings us to the health of publishers, and how their advertising revenue mix is evolving among a global economic slowdown and the proliferation of streaming platforms. Buzzfeed - Trouble at sea Revenue falls [...]

• Hawk, an Azerion Company, Launches New Omnichannel Targeting Solution in Partnership With Samba TV

  1 year ago News

  

  Hawk, a leading European player in digital omnichannel advertising, recently acquired by Azerion, announced a strategic partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. For the first time, Hawk’s platform will give advertisers [...]

• 79% of Top Marketing Executives Report Boost in ROI Using AI Tools

  1 year ago News

  

  BrightBid, the ad tech platform for Google Search, has revealed that the majority of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment.  85% of [...]