Latest Stories

• Twitter Sues Musk over “Elaborate Joke” Takeover; Google Slows Hiring Amid “Uncertain” Outlook 

  3 years ago News

  

  In today's ExchangeWire news digest: Twitter sues Elon Musk after the billionaire scraps his offer to buyout the company; Google slows down hiring as the possibility of a recession grows; and the European Commission is urged to investigate its former [...]

• Consumer-Retailer Relationships Reimagined

  3 years ago News

  

  In the fourth article in the ExchangeWire RetailMediaHub, we explore how retail media is reshaping the relationship between retailers and their customers, the opportunity within the medium for retailers, and how technology can be used to help realise this potential. Opportunities [...]

• Netflix Searches for Exec to Lead Ad-Supported Tier; Meta Cracks Down on "Low Performing" Staff

  3 years ago News

  

  In today's ExchangeWire news digest: Netflix searches for a new exec to lead its venture into ad-supported content; Meta's head of engineering urges managers to weed out low performers; and EE becomes the first mobile network operator to block pirate [...]

• Virtuous Advertising: Interview with Remi Lemonnier, Scibids

  3 years ago News

  

  Following a sneak peek of the results at ATS London 2022, ExchangeWire and Scibids have launched their latest Insights & Attitudes report: Solving UK Marketing Challenges with AI. In this article, Rémi Lemonnier, co-founder and president at Scibids, expands on some [...]

• “We All Have a Part to Play”: Lauren Davies of Vevo discusses brand safety

  3 years ago News

  

  As formats and platforms increasingly fragment, brand safety is a question on everyone’s minds in the industry. How to best guarantee your brand is seen in the right places, next to the right content for your audience? Can extensive reach [...]

• Musk May be Forced to Complete Twitter Takeover; Google Attempts to Placate DoJ with Voluntary Concessions

  3 years ago News

  

  In today's ExchangeWire news digest: Elon Musk may be forced to complete the Twitter buyout he walked away from last week; Google offers several compromises to prevent a potential antitrust lawsuit; and Atlassian abandons the UK for broader opportunities in [...]

• Amazon Scores Deal to Livestream European Champions League; TikTok Shelves Livestream Shopping Plans for Europe & US

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon closes a three-year deal to livestream the European Champions League; TikTok suspends its plans to take 'TikTok [...]

• OOH: the trends of 2022

  3 years ago News

  

  OOH has always been seen as a playground for advertisers. It’s a place to test new copy, to try out new creatives in front of a wide audience, and allows creatives to ‘think big’,and propose grand scale, eye-catching initiatives. But OOH [...]

• H&M's Jan Montwill on PlayStation Plus, Ads on Deliveroo, and Calls to Cut Marketing Spend

  3 years ago Podcast

  

  On this week's MadTech Podcast, Jan Montwill, global media manager at H&M, joins ExchangeWire's Grace Dillon and Mat Broughton to discuss PlayStation's revamped Plus offering, Deliveroo upping their ad inventory, and the UK's cost of living tsar calling on businesses [...]

• The Power and Potential of Web3 – Q&A with Ben Putley, Alkimi Exchange

  3 years ago News

  

  At ATS London 2022, Ben Putley, co-founder and CEO of Alkimi Exchange, delivered a keynote speech focusing on the benefits of decentralisation and the potential offered by web3. In this follow-up Q&A, Putley outlines the evolution of the internet from web1 [...]