Latest Stories

• Planet Sport's George Odysseos on X-WWE, Google AI, and UK streaming

  1 year ago Podcast

  

  In this episode of The MadTech Podcast, George Odysseos, CCO at Planet Sport, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the biggest news in the media, marketing, and commerce industries. On today's episode, X's exclusive deal with WWE, [...]

• From Clicks to Cart: The Rise of Social Commerce in APAC

  1 year ago News

  

  We take a look at the transformative impact of social commerce in APAC, exploring the unique conditions fuelling its meteoric growth. Within Southeast Asia, social commerce transcends mere convenience, embedding itself into daily digital interactions. The population navigates through brands and [...]

• The Stack: X Attempts to Regain Former Glory; TikTok Announces Disinformation Updates; Video Games Maker Jagex to be Sold for £900m 

  1 year ago News

  

  This week on The Stack: X Attempts to Regain Former Glory; TikTok Announces Disinformation Updates; Video Games Maker Jagex to be Sold for £900m   X has been a trending topic over the past week. In an attempt to regain its former [...]

• As Cookies Crumble, Lotame Launches New Data Collaboration Solutions to Help Digital Marketers Share, Analyse & Activate Data

  1 year ago News

  

  Lotame, a technology company that makes customer data smarter, faster, and easier to use for digital marketers, today reinforced its commitment to enabling data collaboration with the launch of Lotame Collaborate. Available through Spherical, Lotame's comprehensive end-to-end data collaboration platform, [...]

• MGID Revamps Ad Campaign Planning and Execution with New and Intuitive AI-driven Platform

  1 year ago News

  

  MGID, the global advertising platform, has launched a new dashboard for MGID Ads, its self-service advertising campaign planning and execution suite. The new platform presents users with a new, more powerful intuitive interface that surfaces numerous AI-powered features, doubling the [...]

• Nexxen Enhances TV Intelligence Solution with Premium Streaming Data Through Exclusive Agreement with PeerLogix

  1 year ago News

  

  Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (“CTV”), today (February 15th, 2024) announced the augmentation of its TV Intelligence solution with exclusive aggregated and scaled premium streaming viewership data from platforms like [...]

• Nearly a Third of all Retail Shoppers are Influenced by CTV, DOOH and Mobile, According to New Blis Research

  1 year ago News

  

  New research from Blis, the integrated ad planning, buying and measurement platform, reveals that CTV, DOOH, and mobile ads significantly influence nearly one-third of retail shoppers in the UK to make purchase decisions. In collaboration with Sapio, a comprehensive market [...]

• Amazon Faces Lawsuit Over Prime Video Ad Tier; X to Allow More Control Over Ad Placement; TikTok Moves to Tackle Disinformation 

  1 year ago News

  

  Today on the ExchangeWire digest: Amazon Faces Lawsuit Over Prime Video Ad Tier; X to Allow More Control Over Ad Placement; TikTok Moves to Tackle Disinformation  In addition to being faced with ads, users of Amazon Prime Video’s ad-supported streaming tier [...]

• DoubleVerify Enhances Proprietary ‘Made for Advertising’ Measurement & Protection Solution with Tiered Brand Suitability Categories 

  1 year ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (14th February, 2024) announced the launch of new tiered brand suitability categories to address “Made For Advertising” (MFA) measurement and protection in a more nuanced and brand-specific [...]

• Yahoo Unveils PurpleLab: Revolutionising Market Research with Rapid, Reliable Insights Powered by Qualtrics®

  1 year ago News

  

  Yahoo has launched PurpleLab in Australia and Southeast Asia, an innovative solution designed to address the challenges of speed and quality in the market research industry. This new platform is set to dramatically transform how brands acquire and apply consumer [...]