Latest Stories

• Sojern Reveals First Of Its Kind ‘State of Destination Marketing 2024 Report’

  1 year ago News

  

  Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination Marketing 2024” report for destination marketing organisations (DMOs). This first-of-its-kind report, produced through a partnership between Sojern and Digital Tourism [...]

• The Guardian launches cookie-free ad solution; Apple & Disney among companies to suspend ads on X; Tesco trials scan-free checkouts 

  1 year ago News

  

  In today’s ExchangeWire digest: The Guardian launches new cookie-free ad solution; Apple and Disney among companies to suspend ads on X; Tesco trials scan-free checkouts  The Guardian launches new cookie-free ad solution  At its Upfronts presentation last week, UK newspaper The Guardian [...]

• Purpose Disruptor's Jonathan Wise on Greenwashing, Apple, and AI

  1 year ago Podcast

  

  In this episode of the MadTech Podcast, Jonathan Wise, co-founder of Purpose Disruptors, joins ExchangeWire's research lead Mat Broughton and editorial lead Mariam Ahmad to discuss alleged greenwashing by water bottle producers, Apple's sustainability marketing, and Meta's restrictions on political [...]

• Meta challenges EU’s digital rules; YouTube cracking down on AI-generated videos; Nepal to ban TikTok

  1 year ago News

  

  This week: Meta challenges EU’s digital rules; YouTube cracking down on AI-generated videos; Nepal to ban TikTok This week has been a big one in terms of crackdowns and their defiances. YouTube announced a crackdown on the use of AI-generated videos [...]

• Illuma Appoints Former Oracle Executive Ryan McBride to Lead Strategy & Business Development

  1 year ago News

  

  Illuma, the artificial intelligence company at the forefront of contextual-AI, has appointed Ryan McBride to lead global strategy and business development from the United States. Ryan formerly led business development at Grapeshot and went on to be VP of product strategy [...]

• SmartFrame Technologies Appoints Andrea Mason as Global Advertising Sales Director

  1 year ago News

  

  SmartFrame Technologies, a UK-based technology provider specialising in image streaming, is pleased to announce the appointment of Andrea Mason as its new global advertising sales director. Mason joins with extensive experience in developing advertising strategy and client relationships in the media [...]

• Equativ Bolsters Strategic Advisory Board, Appointing Former PHD CEO Catherine Sullivan

  1 year ago News

  

  Equativ, the leading global independent ad platform, has today (November 16th, 2023) announced the appointment of Catherine Sullivan — formerly CEO at PHD US — to its Strategic Advisory Board: a diverse assembly of media, advertising, and technology experts that will [...]

• November's Ad Industry Financials - Big Tech

  1 year ago News

  

  Welcome to the first in our quartet of quarterly articles assessing the state of play of the industry, through its array of publicly-listed companies. First out of the block were the big tech companies and social platforms, namely Amazon, Apple, [...]

• InMobi Launches InMobi Choice CMP to Enhance Frictionless Consent Management for Publishers

  1 year ago News

  

  Today, November 16th, 2023, InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has launched the InMobi Choice Consent Management Platform (InMobi CMP), a self-service solution designed to help publishers seamlessly align with the rapidly [...]

• Blis Announces SBTi’s Approval for its Near-Term Target for Carbon Reduction

  1 year ago News

  

  Blis, the omnichannel advertising platform, today (November 16th, 2023) announced that its near-term target for carbon reduction has been validated by the Science Based Targets initiative (SBTi). This UN-backed global body enables businesses to set emissions reduction targets that align [...]