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DoubleVerify Announces Strategic Hires to Accelerate EMEA Growth
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announces significant expansion across EMEA, including new senior hires in the region. Lisa Mahfud, Daniele Maccarrona, and Kenny Spangberg will spearhead growth for DV, each taking on the [...]
Seedtag Strengthens its Leadership Team with New CFO & SVP of Strategy
Seedtag, the leading contextual advertising company, has announced two key appointments to its leadership team, Eric Lebeau as chief financial officer (CFO) and Nick Timms as senior vice president (SVP) of strategy. Timms will be based out of Seedtag’s London [...]
Meta challenges EU’s digital rules; Microsoft unveils custom AI chips; Amazon to sell products directly through Snapchat ads
In today’s ExchangeWire digest, Meta challenges EU’s digital rules; Microsoft unveils custom AI chips; Amazon to sell products directly through Snapchat ads Meta challenges EU’s digital rules Meta is the first company to publicly challenge the EU’s Digital Markets Act. Within the [...]
Vevo Partners with Publica by IAS to power global CTV ad serving
Publica by IAS, a leading Connected TV (CTV) ad server owned by Integral Ad Science, has formally announced its new global partnership with Vevo, the world's leading music video network. This collaboration enables Vevo to improve their advertisers’ targeting capabilities, [...]
Butler/Till's Scott Ensign on Harnessing Curation for Quality-Driven Advertising
As Curation continues to make waves in ad tech, ExchangeWire caught up Butler/Till's chief strategy officer, Scott Ensign, who examines Curation's ability to marry programmatic efficiency with quality assurance. Scott highlights how the decline of third-party cookies is reshaping data [...]
Adelaide Launches Dynamic Certification Programme to Help Media Professionals Navigate the Nuances of Attention Metrics
Adelaide, the leader in attention-based media quality measurement, has announced the launch of AU University, a free certification programme designed to expand the knowledge of media professionals in the field of attention metrics. The self-guided online curriculum is curated for both [...]
Google sends 36% of Safari ad revenue to Apple; Nepal to ban TikTok; YouTube cracking down on AI-generated videos
In today’s ExchangeWire digest: Google sends 36% of Safari ad revenue to Apple; Nepal to ban TikTok; YouTube cracking down on AI-generated videos… Google sends 36% of Safari ad revenue to Apple According to an expert testifying on behalf of Google, the [...]
Adludio Bolsters Global Operations With Appointment of Chris Allan as CEO
Adludio, the AI-powered platform delivering attention-led and data-driven mobile advertising, today (November 14th, 2023) announces the appointment of Chris Allan as CEO. Taking up the helm from interim CEO, Richard Simons, Allan will lead the business in developing partnerships and [...]
One10 Announces Strategic Partnership with Cedara to Support Sustainability & Net Zero Commitments
One10, a leader in enterprise-level performance improvement solutions through travel, events, experiential, and marketing services, is thrilled to announce its strategic partnership with Cedara, the carbon intelligence platform, to power its path to net zero. This collaboration marks a significant [...]
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