Latest Stories

• IPA Bellwether Q1 2023: Strong Growth in Marketing Budgets

  3 years ago News

  

  Reasonably good news for the industry this morning, as the IPA Bellwether Q1 2023 report shows that companies’ total UK marketing budget growth is at its strongest since Q2 2022. Despite a challenging economic environment, upward revisions of a 8.2% [...]

• Google to Bolster Ad Campaigns with Generative AI; Changxin Memory Contemplates IPO

  3 years ago News

  

  In today's ExchangeWire news digest: Google plans to integrate generative AI into its ad campaigns; China's Changxin Memory contemplates and domestic IPO; and investors begin to show interest in grocery start-up Instacart. Google plans to integrate generative AI into ad campaigns Google [...]

• Fox Settles with Dominion; Top Ad Execs Abandon Meta

  3 years ago News

  

  In today's ExchangeWire news digest: Fox settles with Dominion to avoid a defamation lawsuit; Meta higher-ups leave the company in the midst of redundancies and cost-cutting measures; and Microsoft is reportedly developing its own chips for use on AI models. Fox [...]

• The MadTech Sketch: Are NFTs the Future of Brand Loyalty?

  3 years ago News

  

  The MadTech Sketch is back. This week Ciaran O'Kane has turned his attention to the nascent world of Web3, and in particular what NFTs and blockchain tech can really do for brands and advertisers. Web3 has always struggled with real-world [...]

• Harnessing the Potential of Video: Q&A with Marc Thomas, EX.CO

  3 years ago News

  

  In this exclusive interview ahead of ATS Madrid 2023, Marc Thomas, general manager EMEA at EX.CO discusses how ad tech's shift towards privacy centricity is impacting programmatic, the resurgence of context and integration of AI, and how marketers can utilise [...]

• Apple Advances into Finance with Savings Account; Samsung Floats Ditching Google for Bing

  3 years ago News

  

  In today's ExchangeWire news digest: Apple introduces a savings account to expand its financial offerings; Samsung considers switching its smartphones from Google to Bing; and Meta softens its approach to advertisers to enhance ads on Reels. Apple bolsters financial offerings with [...]

• Sega Nears Purchase of "Angry Birds" Maker; Musk to Launch AI Start-Up

  3 years ago News

  

  In today's ExchangeWire news digest: Sega Sammy Holdings is closing in on purchasing the studio behind "Angry Birds"; Elon Musk ventures into AI by developing an OpenAI rival; and e-commerce heavy hitters Alibaba and JD.com reshape their retail businesses against [...]

• What the Streaming Wars Mean for Advertisers

  3 years ago News

  

  The popularity of streaming services, coupled with CTV’s capabilities to collect detailed data on their users, make them an exciting landscape for advertisers to reach a vast audience with well-targeted and highly relevant ads. By 2020, the global number of [...]

• The Stack: Twitter "No Longer Exists", Alibaba Launches ChatGPT Rival

  3 years ago News

  

  This week: Twitter's merge to X Corp revealed, Alibaba enters the generative AI race... Despite the news that Twitter ‘no longer exists’ as a corporate entity, Elon Musk’s social media folly continued to make headlines; this week US broadcaster NPR ‘de-emphasised’ [...]

• CAN’s Harriet Kingaby on Meta’s Ad Opt Out, TikTok Harm Concerns, and Publisher Data

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Harriet Kingaby, co-founder of the Conscious Advertising Network, joins ExchangeWire senior editor Mat Broughton and CEO Rachel Smith to discuss Meta offering an ads opt out, TikTok being accused of harming young [...]