Latest Stories

• RevOps Barometer H1 2023: What the Industry Thinks

  3 years ago News

  

  Back again for 2023, the Colab Consulting Rev Ops Barometer monitors the needs, concerns and priorities of revenue and advertising operations teams across the globe. The H1 2023 report is released amid a tricky time for the industry, with a prevailing [...]

• The Current Retail Media Landscape

  3 years ago News

  

  Touted as digital advertising’s “third wave”, retail media has emerged as one of the hottest topics in ad tech. Although the Covid-19 pandemic initially forced retailers to shift their focus onto the medium, retail media’s exponential growth can be attributed [...]

• UFCW Opposes Kroger-Albertsons Merger; ByteDance Postpones US Rollout of Shopping Platform

  3 years ago News

  

  In today's ExchangeWire news digest: major US workers' union opposes the proposed Kroger-Albertsons merger; ByteDance delays bringing its shopping platform to the US; and Disney+ loses 4 million subscribers as SVOD subscriptions cool. UFCW unanimously opposes Kroger-Albertsons A proposed USD$24.6bn (~£19.4bn) deal [...]

• The Value of Attention in Ad Tech's New Era – Q&A with Gregor Smith, SmartFrame

  3 years ago News

  

  Ahead of ATS London 2023, Gregor Smith, global advertising sales director, SmartFrame, outlines the importance of attention in a privacy-first world, the challenges around measuring this valuable currency, and how the emergence of new technologies will impact its application. What are [...]

• Microsoft Launches API for Chatbot Ads; LinkedIn Shutters China Operations

  3 years ago News

  

  In today's ExchangeWire news digest: Microsoft launches a new API to enable ads to be delivered in chat; LinkedIn closes its Chinese social networking platform, InCareer; and Mastercard announces a new data and services hub in Malaysia. Microsoft announces API for [...]

• Shopify Shed Staff and Logistics Arm; PubMatic Launch DSP-Less Solution

  3 years ago News

  

  In today's ExchangeWire news digest: Shopify will cut 20% of its headcount and sell its logistics business; PubMatic launches a DSP-less media buying solution; and Meta close Facebook Online Paid Events. Shopify sheds staff, sells logistics business Shopify will lay off around [...]

• Scale & Targeting on the Open Web: Interview with Rafael Amieva, Outbrain

  3 years ago News

  

  In this exclusive interview on the eve of ATS Madrid 2023, ExchangeWire speaks to Rafael Amieva, general manager, Spain, Outbrain, on how marketers can maximise scale and privacy-conscious targeting capabilities following the deprecation of the third-party cookie. What options are available [...]

• The Stack: Bluesky Emerges as Twitter Rival, DeepMind and LinkedIn Co-Founders Launch Pi Chatbot

  3 years ago News

  

  This week: Twitter rival Bluesky gains momentum, DeepMind and LinkedIn co-founders collaborate to launch AI chatbot... News this week centred around the return of tech royalty: former Twitter monarch Jack Dorsey made a new bid for the microblogging throne with the [...]

• The Two Tiers of Retail Media

  3 years ago News

  

  Ciaran O'Kane is back at his sketchpad, and this week he's focussing on how the retail media market could develop into a two-tier system. Retail media is going to be huge. All online grocery platforms are building a strategy around how [...]

• ExchangeWire on Anti-Tracking, the CMA's Microsoft-Activision Ruling, and UK Ad Spend

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's CSO Ciarán O'Kane and head of content John Still join staff writer Hannah Dillon to discuss Apple and Google's draft anti-tracking specification, the CMA blocking Microsoft's deal to buy Activision Blizzard, [...]