Latest Stories

• Snigel Shortlisted for Irish Digital Technology Company of the Year Award

  2 years ago News

  

  Leading advertising technology company Snigel is excited to announce its nomination for the "Digital Technology Company of the Year Award'' at the Technology Ireland Industry Awards 2023. This nomination is a testament to Snigel's innovative ad monetisation platform, AdEngine, which [...]

• Ad Tech Veteran Bernie Sham Joins IMPACT+ as Product Marketing Director

  2 years ago News

  

  IMPACT+, a global pioneer in helping marketers measure and reduce the environmental impact of their digital ad campaigns, has hired ad tech veteran Bernie Sham as the company’s new product marketing director.   Sham, who has worked in the ad industry for [...]

• Azerion Research Proves How High Impact Formats Make Standard Formats Work Significantly Harder

  2 years ago News

  

  Azerion, one of Europe’s largest digital advertising and entertainment media platforms, and global attention technology company Lumen Research today (October 17th, 2023) announced findings from their Amplify 2.0 analysis that uncovers a significant correlation between attention and full-funnel brand performance. Utilising [...]

• IAS Launches New Made for Advertising (MFA) AI-Driven Site Detection & Avoidance Technology

  2 years ago News

  

  Integral Ad Science, a leading global media measurement and optimisation platform, announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product. The company’s MFA site technology aims to improve transparency in advertiser campaign quality, identify where spend [...]

• TikTok Reports Crackdown on Misinformation; YouTube Ranked Above Netflix by US Teens

  2 years ago News

  

  In today's ExchangeWire news digest: TikTok responds to EU's call to remove misinformation on Israel-Gaza; new research finds US teens spend more time watching YouTube than Netflix; and Meta introduces brand safety tools for brands. TikTok reports crackdown on Israel-Gaza misinformation TikTok [...]

• Azerion Acquires Hawk & Consolidates its Position in the Digital Advertising Market Amsterdam

  2 years ago News

  

  Azerion announces today (October 16th, 2023) the completed acquisition of Hawk, a French-based digital advertising technology platform with offices also in the UK and Germany. The companies will provide advertisers and agencies easy access to large audiences in emerging areas [...]

• Final Shortlists Revealed: Ad Tech Personality Of The Year and Ad Tech Rising Star 2023

  2 years ago News

  

  With The Wires just weeks away, we can now announce the final nominees for our prestigious Ad Tech Personality of the Year and Ad Tech Rising Star awards. ExchangeWire are delighted to announce the shortlists for two of ad tech's most [...]

• Google Ads Begins Global Roll Out of Demand Gen; California Signs Delete Act

  2 years ago News

  

  In today's ExchangeWire news digest: Google Ads opens access to its new Demand Gen tool; California's governor signs the Delete Act, allowing citizens to ask brokers to delete their data; and Microsoft-Activision is approved in the UK. Google Ads begins roll [...]

• Yahoo to Integrate Identity Solution with Twilio Segment to Drive Greater Advertiser Relevance & Reach

  2 years ago News

  

  Yahoo Advertising today (October 13th, 2023) announced a new integration with Twilio Segment customer data platform (CDP) to drive greater advertising reach and relevance, without relying on third-party cookies. Twilio Segment’s direct integration with Yahoo ConnectID will enable advertisers to [...]

• U of Digital's Shiv Gupta on Stopping Ad Fraud, Meta's Ad-Free Tier and the Microsoft Activision Deal

  2 years ago Podcast

  

  In this episode of The MadTech Podcast, Shiv Gupta, founder at U of Digital, joins ExchangeWire's John Still and Ciarán O'Kane to discuss the staggering ad fraud statistics, Meta's plan to introduce an ad-free tier in the EU and Microsoft [...]