Latest Stories

• HONOR’s Janine Liu on Google’s Cookie Delay, Meta’s Revenue Decline, and TikTok Music

  4 years ago Podcast

  

  In this week's episode of The MadTech Podcast, Janine Liu, head of marketing, Germany at HONOR, joins Anne-Marie Sheedy and Mat Broughton to discuss Google delaying cookie deprecation again, Meta's first year-on-year revenue decline, and TikTok Music.   Google push cookie deprecation [...]

• Google's cookie delay: obstruction or opportunity?

  4 years ago News

  

  Ad tech’s worst-kept secret was finally confirmed last week; Google’s deprecation of the third-party cookie has been postponed. Again. Google was originally planning to get rid of third-party cookies in its Chrome browser by 2022, but after an initial delay to [...]

• The Digital Voice Ad Tech PR Agency Grows Team By Eight

  4 years ago News

  

  Having recently celebrated its ten-year anniversary, B2B ad tech specialist PR agency The Digital Voice has now appointed eight new starters, including a leading marketing operations specialist from the fashion industry; bringing its team to 26 across the UK and [...]

• SoftBank Raises USD$22bn as it Reduces Alibaba Stake; UK Ministers Urged to Ditch TikTok 

  4 years ago News

  

  In today's ExchangeWire news digest: SoftBank raises USD$22bn as it sells off Alibaba stake; senior UK ministers are urged to leave TikTok due to data privacy concerns; and Binance names Yi He as the new head of its VC arm [...]

• SEC Charges 11 Over Crypto Ponzi Scheme; TikTok to Overtake Facebook on Influencer Marketing Spend

  4 years ago News

  

  In today's ExchangeWire news digest: the SEC charges 11 individuals for their roles in an international crypto Ponzi scheme; TikTok is predicted to surpass Facebook on influencer marketing spend before the end of the year; and Jack Ma steps down [...]

• European Commission Called to Charge Big Tech for Network Costs; UAE to Form Committee to Develop Digital Economy

  4 years ago News

  

  In today's ExchangeWire news digest: European regulators face calls to charge tech firms for network costs; the UAE Cabinet approves the formation of  a new committee to develop a digital economy in the country; and Apple plans to place ads [...]

• A Positive Guide to Advertising in the Post-Third-Party Cookie World

  4 years ago News

  

  In this exclusive article ahead of ATS Singapore 2022, Henry Shelley, general manager, APAC at TripleLift, outlines four steps advertisers can take to prepare for the post-cookie landscape. While the deadline for Google’s phasing out of third-party cookies has been extended [...]

• TikTok Ventures into Music; Indonesia Blocks Access to Online Services Over Moderation Laws

  4 years ago News

  

  In today's ExchangeWire news digest: ByteDance ventures into music with "TikTok Music"; the Indonesian government bans numerous online services for violating the country's content laws; and Spotify signals a move to audiobooks by purchasing Findaway.   TikTok moves towards music streaming ByteDance, the [...]

• Leveraging pDOOH in Privacy-First Marketing: Interview with Dom Kozak, JCDecaux

  4 years ago News

  

  As programmatic digital out-of-home (pDOOH) continues its strong recovery following the coronavirus pandemic, ExchangeWire speaks to Dom Kozak, head of programmatic at JCDecaux, to determine how the channel should be considered within the marketing mix, alongside the benefits it offers [...]

• Creative Technology – It’s more than just automation

  4 years ago News

  

  Ahead of ATS Singapore 2022, Travis Teo, executive director and co-founder of Adzymic, explains how creativity can guide advertisers through the deprecation of third-party cookies, breaking down the different aspects of creativity in ad tech to explain how marketers can utilise [...]