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Facebook Whistleblower Voices Concerns; YouTube Announce Video Action Campaign Extension
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Facebook whistleblower, Frances Haugen, discusses safety concerns during a 60 Minutes interview; YouTube announce they are expanding video [...]
R3's Penelope Siraj on the 'Great Resignation', Consent Management, and Brand Entertainment
On this week’s episode of TheMadTech Podcast, Penelope Siraj, principal consultant at R3, joins ExchangeWire’s Mat Broughton and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce. This week, they cover: – A record number of US workers have quit [...]
Twitch confirm data breach; AppLovin acquire MoPub
In today’s ExchangeWire news digest: Twitch announce that they were victims of a data breach; Twitter have entered an agreement with AppLovin to sell MoPub; and Paddle have offered the first alternative payment method to Apple users. Twitch confirm 125GB data [...]
Frances Haugen Voices Facebook Concerns to US Senate; Google Announce Release of GNI Advertising Lab
In today’s ExchangeWire news digest: Frances Haugen voices her Facebook user safety concerns to the US Senate; Google announce the release of Google News Initiative Advertising Lab; and Ofcom introduce user safety regulations to all video-sharing platforms. Frances Haugen voices Facebook [...]
Last-Click to Data-Driven: Industry Reaction
Following last week's announcement that Google will move away from last-click attribution in favour of a data-driven model, ExchangeWire speaks to professionals across the industry as to the effect of this change, and the motivations behind the change. The need to [...]
YouTube Announce Video Action Campaigns Expansion to CTV; Perion Network Acquire Vindazoo
In today’s ExchangeWire news digest: YouTube have announced they are expanding video action campaigns to CTV; Perion Network have acquired Vindazoo in a USD$93.5m (£68.7m) deal; and Zeta Global have completed a USD$41m (£30.1m) acquisition with Apptness. YouTube announce video action [...]
Consolidation in Digital Audio: Now & Next
In this feature article, ExchangeWire examines investment within the digital audio space over the course of the last nine months, how programmatic is fuelling funding initiatives, and the effect of consolidation upon the sector. Consolidation in digital audio is booming. As [...]
Facebook Whistleblower Voices Concerns: Ozy Media Shuts Down
In today’s ExchangeWire news digest: Frances Haugen has been named as the Facebook whistleblower who has user safety concerns; Ozy Media closes its doors after employee scandal; and TDCX has announced pricing of IPO of 19.4 million shares. Facebook whistleblower voices [...]
AdColony Leads The Shortlist for The Wires Global Awards 2021
The shortlist for The Wires Global 2021 awards has been announced by ExchangeWire, with AdColony leading the finalists with eight shortlisted entries across five categories. Now in its fifth year, The Wires Global awards programme recognises the very best use of [...]
Google Seek to Settle; Data-Driven Attribution as Default Model for Google Ads
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google have offered a settlement over EU antitrust investigation; Google Ads announce data-driven attribution as the default model; [...]
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