Latest Stories

• Machine Learning in Cookieless Solutions: Q&A with Simon Halstead, Verizon Media

  4 years ago News

  

  In this exclusive interview, ExchangeWire speaks to Simon Halstead, Vice President Exchange and Supply International, Verizon Media, to discuss how machine learning can be applied to contextual solutions to provide reach and scale in cookieless environments. What are the key opportunities [...]

• Reframing The Industry: The MadTech Middleware

  4 years ago News

  

  The ad ecosystem map has been a staple of this industry for a good decade. From Scott Brinker’s Sistine Chapel martech work to the omnipresent ‘tidy box’ vendor map, we have used these resources to better understand the multitude of [...]

• Gray Television Buy 17 Meredith TV Stations; Twitter Acquire Scrolls in Newsletter Push

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Gray Television acquire 17 of Meredith's TV stations; Twitter acquire Scrolls as part of their move into newsletters; IPG Mediabrands [...]

• Unruly's Alex Khan on Verizon's Media Sale, SVODs in the US, and the Future of Broadcast TV

  4 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, Alex Khan, group MD international at Unruly, joins ExchangeWire’s Lindsay Rowntree and Ciaran O'Kane to discuss the latest news in ad tech and martech. Together, they discuss:   - Verizon have agreed to sell their [...]

• First-Party Data and Post-Cookie Solutions – Q&A with OMD’s Monty Weber

  4 years ago News

  

  In this exclusive Q&A, Monty Weber (pictured below), global digital lead at OMD and Wires 2021 judge, evaluates the industry's readiness for the post-cookie era, and shares his thoughts on some of the most prominent alternative targeting solutions.   Has ad land [...]

• TikTok Explore In-App Ecommerce; Advertisers Move Spend as TV Prices Rise But Viewers Fall

  4 years ago News

  

  In today's ExchangeWire news digest: TikTok trial a new in-app ecommerce feature; having already diverted much of their TV budgets to CTV and streaming, advertisers threaten to withdraw further from linear as prices rise and viewership falls; and Google will [...]

• IPG Mediabrands and Vice Media Partner; Instagram Announce New Influencer Tools

  4 years ago News

  

  In today's ExchangeWire news digest: IPG Mediabrands Content Studio form a new global partnership with Vice Media Group; Instagram reveal plans for a new suite of tools to help influencers monetise their content; and Comscore experience higher loss and minimal [...]

• The Four Pillars of an Effective Data Marketing Strategy

  4 years ago News

  

  In this article written exclusively for ExchangeWire, Martin Smith, Director of Strategy and Innovation at Jaywing, discusses four key elements which marketers need to consider in the activation of consumer data. When it comes to marketing, data is everywhere. There has [...]

• Twitter Acquire Scrolls in Newsletter Push; Amazon's Ad Business Nears $7bn in Revenue

  4 years ago News

  

  In today's ExchangeWire news digest: Twitter acquire Scroll as they continue to pursue the newsletter space; revenue from Amazon's ad business increases to almost USD $7bn; and TikTok announce plans for a European Transparency and Accountability Centre.   Twitter acquire Scroll as [...]

• PubMatic weitet Fraud-Free-Programm auf CTV aus

  4 years ago News

  

  PubMatic (Nasdaq: PUBM), die Sell-Side-Plattform mit überlegenen Ergebnissen für digitale Werbetreibende, kündigt heute ein Fraud-Free-Programm für Premium-CTV- und OTT-Inventar an. Die Ausweitung bietet Käufern von Omnichannel-Inventar vertrauenswürdige Qualität und fügt dem Fraud-Free-Programm von PubMatic eine Geld-zurück-Garantie für Demand-Partner für den Fall, [...]