Latest Stories

• Meta Bolsters VR Ambitions with Lofelt Acquisition; FTC Probes Amazon Acquisition of 1Life

  4 years ago News

  

  In today's ExchangeWire news digest: Meta purchases Lofelt to boost its VR capabilities; the FTC launches an investigation into Amazon's USD$3.9bn (£3.3bn) deal to buy 1Life; and Apple surpasses Android devices used in the US.   Meta acquires Berlin’s Lofelt Meta has purchased [...]

• The Stack: FTC Sues Data Broker Selling Sensitive Data; Netflix Poaches Snap Execs for Ad Business

  4 years ago News

  

  This week: America's FTC sues a data broker selling sensitive geolocation data, Netflix taps former Snap execs to lead its ad-supported business... Privacy has been central to ad tech this week: in the US, the Federal Trade Commission has taken legal [...]

• VideoWeek’s Vincent Flood on Tencent’s Ad Move, Video Streaming, and Google’s New SDK

  4 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Vincent Flood, founder and editor-in-chief at VideoWeek, joins John Still and Lindsay Rowntree to discuss Tencent bringing ads to their short-form video service, video staying up as WARC revise their ad spend [...]

• Disney Explores New Membership Programme; China Export Rule a Blow to US Chip Makers

  4 years ago News

  

  In today's ExchangeWire news digest: Disney contemplates a new membership programme akin to Amazon Prime; US chipmakers see shares dip as lawmakers restrict exports to China; and Shopee rescinds numerous job offers at its Singapore head office.   Disney contemplates membership programme Entertainment [...]

• Data-Driven, Quality Ad Experiences Key to Maximising Ad-Supported Video Streaming

  4 years ago News

  

  Ahead of ATS Singapore 2022, Gavin Buxton, managing director, Asia at Magnite, outlines why providing a high-quality ad experience on AVOD services is crucial, and how media owners and advertisers can achieve this. The future of video streaming is ad-supported. Faced [...]

• Netflix Bags Snap Execs for Ad Business; ArabyAds Raises USD$30m in Pre-Series B Funding Round

  4 years ago News

  

  In today's ExchangeWire news digest: Netflix names two Snap execs as the leaders of its advertising business; Dubai-based startup ArabyAds accrues USD$30m (£25.6m) in funding to accelerate its expansion; and California lawmakers pass new legislation mandating social media companies must [...]

• Using AI to Enhance Contextual Targeting – Q&A with Caroline Campbell, StackAdapt

  4 years ago News

  

  In this exclusive Q&A ahead of ATS Singapore 2022, Caroline Campbell, vice president of sales, APAC at StackAdapt, discusses the benefits of contextual targeting and how these are being enhanced by AI.   What privacy risks are mitigated by the use of [...]

• Creating an ecosystem for creative, brand-safe, cookieless advertising to thrive in APAC

  4 years ago News

  

  With ATS Singapore 2022 just weeks away, ExchangeWire spoke to Bichoï Bastha, chief revenue & business officer, Dailymotion, to discuss the changing advertising landscape in APAC and how creativity and brand safety are paramount for advertiser success. Dailymotion was founded in [...]

• FTC Sues Data Broker Selling Geolocation Data; Elon Musk Seeks Twitter WhistleBlower

  4 years ago News

  

  In today's ExchangeWire news digest: the FTC sues an Idaho data broker for selling sensitive geolocation data; Elon Musk seeks information on Twitter's alleged security flaws from a company whistleblower; and Indonesia's GoTo acquires a local cryptocurrency exchange.   FTC sues data [...]

• ExchangeWire on Retail, Social Commerce, and Unity Rejecting AppLovin

  4 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Hannah Dillon is joined by Rachel Smith and Grace Dillon to discuss current trends in retail post-lockdowns, social commerce after Facebook's decision to shutter Live Shopping, and AppLovin's offer to buy [...]