Latest Stories

• MINT crea una rivoluzione nel mondo dell’Advertising con l’obiettivo di potenziare il know-how dell’essere umano attraverso l'Intelligenza Artificiale.

  2 years ago News

  

  Il software ideato da MINT offre alle aziende l’alleato fondamentale per la migliore gestione di tutte le risorse di advertising, come un ERP o un CRM fanno in altri ambiti aziendali. Grazie all’implementazione e all’utilizzo dell’intelligenza artificiale, ora si è [...]

• Anthropic Secures Funding; TikTok Sues Montana

  2 years ago News

  

  In today’s ExchangeWire news digest: AI startup Anthropic has secured USD$450m in funding; TikTok has retaliated against Montana’s statewide ban with a federal lawsuit; and Warner Bros Discovery’s Max is now live.  Google-backed Anthropic secures investment AI startup, Anthropic, has raised USD$450m [...]

• MGID and Playmaker Enter Partnership to Deliver Contextual Native Advertising to Playmaker’s Web Audience

  2 years ago News

  

  MGID, the global advertising platform, announced a partnership with Playmaker, the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. The partnership will see the direct integration of MGID’s native ads across Playmaker’s [...]

• Domino’s Completes First Contextual & Attention-Powered Campaign with GumGum & Playground xyz

  2 years ago News

  

  In a global first, GumGum and Playground xyz have offered a joint solution which fuses contextual and attention-based advertising technologies to secure tangible results for Domino’s UK & Ireland. Faced with an increasingly competitive and crowded market, Domino’s worked with the [...]

• Chris Vincelli Joins Bidstack as VP of Enterprise Partnerships

  2 years ago News

  

  Bidstack, the leading in-game advertising and video game monetisation platform, today (May 24th, 2023) announces the appointment of Chris Vincelli as VP of enterprise partnerships.  He will work with existing gaming and programmatic advertising partners while also building new relationships with [...]

• MiQ Appoints Leading Media & Technology Executives Zillah Byng-Thorne and Rob Norman to Global Statutory Board

  2 years ago News

  

  MiQ, a leading global programmatic media partner, proudly announced the appointment of esteemed media and technology leaders Zillah Byng-Thorne and Rob Norman as non-executive directors to its global statutory board.  “It’s an honour to welcome Zillah and Rob to our statutory [...]

• impact.com Continues Momentum in the First Quarter, Fueled by Client Growth, New Products & Partnership Events

  2 years ago News

  

  impact.com, the world’s leading partnership management platform, announced the company’s continued momentum in Q1, with client acquisition, new product offerings, and the company’s sold-out Partnerships Experience (iPX) conference.  During the quarter, impact.com added more than 200 brands and partners to its [...]

• TikTok Restructures E-Commerce Business; IOSCO Proposes Global Crypto Regulation

  2 years ago News

  

  In today's ExchangeWire news digest: TikTok readjusts its e-commerce business in a bid to break out of Asia; the IOSCO reveals a proposed global approach to crypto regulation; and Twitter accuses Microsoft of inappropriately harvesting data from the platform. TikTok restructures [...]

• LoopMe Launches Next Generation of its Intelligent Marketplace

  2 years ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (May 23rd, 2023) launched its new Intelligent Marketplace for buyers and sellers, enabling a smarter programmatic ecosystem where supply partners receive high value of [...]

• Samsung TV Plus Sees Exceptionally High Viewability Rates

  2 years ago News

  

  Samsung Ads Europe, the advertising division of Samsung Electronics, and DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (May 23rd, 2023) announce exceptional results from DV’s new CTV viewability measurement solution on Samsung TV Plus.  Samsung’s [...]