Latest Stories

• TikTok Launch Lead Generation; WPP Set Up New Global Data Company, Choreograph

  4 years ago News

  

  In today's ExchangeWire news digest: TikTok introduce first-party data solution Lead Generation; WPP launch Choreograph, a new data company; and Spotify set up a new paid podcast subscription offering.   TikTok introduce Lead Generation TikTok have launched Lead Generation, a new first-party solution [...]

• The Science of Marketing: Adapting Skills for the Data-Driven Age

  4 years ago News

  

  Writing exclusively for ExchangeWire, Tug CTO Eoin O'Neill (pictured below) outlines how the value of digital expertise has risen amid COVID-19, and explains why brands should broaden their perception of a promising marketer if they hope to thrive post-pandemic. Digital skills have [...]

• HUMAN Take Down PARETO CTV Botnet; YouGov Launch YouGov Safe Data Marketplace

  4 years ago News

  

  In today's ExchangeWire news digest: HUMAN take down CTV botnet PARETO; YouGov launch a new data marketplace, YouGov Safe; and Amazon's DSP experienced substantial growth in Q1 2021.   HUMAN take down CTV botnet with help from Roku and Google HUMAN have revealed [...]

• Digital is now an Ecosystem in its Own Right: Q&A with Garrett O'Reilly, Hearts & Science

  4 years ago News

  

  In the wake of his agency's creation of a brand new head of digital role, Hearts & Science MD Garrett O'Reilly (pictured below) discusses digital transformation, its impact on the ad tech industry over the past year, and what the [...]

• Time To Reframe The Industry: The Service Layer

  4 years ago News

  

  What do you do when the entire structure that acted as the foundation of a multi-billion dollar industry collapses in on itself? It’s not an easy question to answer. And an even more difficult problem to solve. But that’s where [...]

• Google's Cookie Deprecation Under EU Antitrust Scrutiny; Outbrain Prepare for IPO

  4 years ago News

  

  In today's ExchangeWire news digest: the EU Commission confirm that they are examining Google's decision to deprecate third-party cookies as part of their antitrust investigation; content marketing platform Outbrain prepare to go public; and a report from the AOP and [...]

• Pinterest and Shopify Extend Partnership; DoubleVerify Go Public

  4 years ago News

  

  In today's ExchangeWire news digest: Pinterest and Shopify extend their partnership to another 27 countries; DoubleVerify see shares rise after going public; and HBO Max gain nearly 3 million new subscribers in Q1 as AT&T beat financial estimates.   Pinterest and Shopify [...]

• The MadTech Podcast Special - Redefining Audience Addressability

  4 years ago Podcast

  

  Our sixth edition of The MadTech Podcast Special explores audience addressability, and, more specifically, how this is being redefined in the rapidly changing world of marketing and advertising. In this episode, Amy Williams, founder & CEO of Good-Loop, Jacques Edeling, programmatic operations [...]

• ShareChat Surpass $2bn Valuation; German Regulator Fights WhatsApp Update

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: ShareChat surpass the USD $2bn valuation mark; Germany's data commissioner seeks a halt to WhatsApp's impending privacy update; consumers express [...]

• Facebook's Encryption Plans a Danger to Children, Says Home Sec; Kantar Acquire Numerator

  4 years ago News

  

  In today's ExchangeWire news digest: UK home secretary Priti Patel joins child protection campaigners in criticising Facebook's plans to extend end-to-end encryption to Messenger and Instagram; Kantar acquire US consumer research group Numerator; and Amazon upped their content spend to [...]