Latest Stories

• Sports Streaming Part One: The Major Leagues

  2 years ago News

  

  As the competition for sports streaming rights heats up, ExchangeWire’s Mat Broughton takes a look at what moves the major players are making, and which companies are still warming up. In part one, we take a look at the biggest spenders, [...]

• Unlocking Actionable Insights for Video: Q&A with James Malins, Tremor Video

  2 years ago News

  

  In association with Unruly In this exclusive Q&A with ExchangeWire, James Malins, chief revenue officer, Tremor Video, discusses the power of using actionable insights tools when conducting marketing research, and the ways in which brands can utilise such tools to craft [...]

• Adnami Appoints Burnett & Bukholt to Support Continued Expansion

  2 years ago News

  

  Ad tech company Adnami has appointed Ryan Burnett as UK sales director and Bjørn Laffrenz Bukholt as head of programmatic & ad ops, as growing numbers of advertisers across Europe turn to its high impact display and video formats. Ryan’s objective [...]

• Alibaba Launches ChatGPT Rival; Former Execs Sue Twitter over Unpaid Fees

  2 years ago News

  

  In today’s ExchangeWire news digest: Alibaba reveals its in-house chatbot, pledging to integrate AI across its business; three of Twitter’s formers executives file a lawsuit against the social media platform; and PDD’s budget shopping app Temu sees US downloads boom. Alibaba [...]

• Xaxis Romania in Collaboration with Adelaide Offers Attention Measurement Services for Renowned Brands

  2 years ago News

  

  Xaxis Romania and Adelaide, the leader in attention-based media quality measurement, announce a strategic partnership offering advertisers advanced attention measurement and activation capabilities for digital campaigns.  Thanks to this partnership, GroupM Romania clients can use Adelaide metrics to achieve superior results [...]

• Oliver Agency's Amina Folarin on Experimenting with Web3, Live Events, and More

  2 years ago Podcast

  

  On this week's MadTech Podcast, Amina Folarin, chief executive officer, UK group, at Oliver Agency, joins ExchangeWire editor Grace Dillon and head of content John Still to discuss how brands are experimenting with Web3, the nature and importance of live [...]

• The Stack: WWE Merges with UFC Owner, Google Hit with Multibillion Pound Lawsuit in UK

  2 years ago News

  

  This week: WWE tag teams with UFC, Google hit with lawsuit in the UK over market dominance... A multibillion dollar media merger and a multibillion pound lawsuit made the news this week. Sports entertainment titan WWE tag teamed with UFC to [...]

• Soundcloud Renews Exclusive Agreement with AdsWizz in 14 European Markets

  2 years ago News

  

  SoundCloud and AdsWizz today, (April 6th, 2023) announced the renewal of their exclusive agreement for AdsWizz to sell SoundCloud’s audio advertising inventory in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway, and Sweden.  Through 2024, [...]

• Meta Sees Shares Surge 140%; Apple to Open First Bricks and Mortar Store in India

  2 years ago News

  

  In today’s ExchangeWire news digest: Meta shares rise 140% following cutbacks; Apple prepares to launch its first retail store in India as part of its expansion into the South Asian country; and Amazon reveals it will relaunch MGM streaming services [...]

• Newsroom AI launches DSP for Creative Excellence

  2 years ago News

  

  Newsroom AI, a pioneering creative enablement company, announces the launch of Public Supply, a demand side platform (DSP) dedicated to short-tail, high-impact ,and AI-assisted brand experiences, powered by Open AI's groundbreaking GPT-4.The AI content creation functionality allows advertisers to build [...]