Latest Stories

• TF1 & M6 Propose Merger; Vungle Acquires TreSensa

  5 years ago News

  

  In today’s ExchangeWire news digest: TF1 and M6 propose merger; Vungle acquires TreSensa; Kochava secures DigiCenter purchase. TF1 and M6 propose merger French broadcasters TF1 and M6 have entered into exclusive talks to merge with the aims of competing with online streaming [...]

• Data-Led Buying in Emerging Channels: Q&A with Charlotte Powers, the7stars

  5 years ago News

  

  In this exclusive interview with ExchangeWire, Charlotte Powers, digital lead at the7stars and judge of The Wires Global 2021, discusses data-led buying in the context of emerging channels in programmatic. What is the current state of play when it comes to [...]

• Introducing IAB Spain's TCPF - Q&A with Mikel Lekaroz

  5 years ago News

  

  Mikel Lekaroz, founder and CEO of Adbibo by Next14 and a member of IAB Spain's Innotec, talks to ExchangeWire about the initiative's Transparency, Consent, and Privacy Framework (TCPF), explaining how it works and what it aims to bring to the [...]

• Lyst Raise 'Pre-IPO' $85m; Marie Claire US Acquired by Future

  5 years ago News

  

  In today's ExchangeWire news digest: fashion start-up Lyst raise $85m in the run-up to a planned IPO; the US edition of Marie Claire magazine is acquired by media platform Future; and VideoAmp secure $75m in funding from Capital IP.   Lyst raise [...]

• Amazon Mull MGM Deal; New Draft Online Safety Bill Introduced in the UK

  5 years ago News

  

  In today's ExchangeWire news digest: Amazon are rumoured to be in talks to acquire MGM; a new draft online safety bill is introduced in the UK, giving Ofcom the power to fine social media platforms for failing to protect their [...]

• Marketers Want to Pivot to First-Party Data, but Know They’re Behind

  5 years ago News

  

  In this article, Kristina Prokop, CEO and co-founder of Eyeota, analyses marketers' current awareness of the value of first-party data, and how they can realise ad tech's 'new oil' to reach new audiences and deliver high-quality customer experiences. Google’s plans to [...]

• AT&T to Create 'Super SVOD'; ACMA Receive $4.2m for Media Code Enforcement

  5 years ago News

  

  In today's ExchangeWire news digest: AT&T are reportedly planning to build a 'super SVOD' by combining WarnerMedia with Discovery; the Australian government promise AUD $4.2m to ACMA to help them enforce the News Media Bargaining Code; and the government of [...]

• ExchangeWire Investment Report - Q1 2021

  5 years ago News

  

  Highlights - Total recorded investment across the advertising and marketing technology industries in Q1 2021 surpassed USD$23.7bn, with an average disclosed transaction value of USD$244.8m. - M&A activity amounted to 67% of total funding, with consolidation driven by mobile players, private equity, [...]

• Machine Learning in Cookieless Solutions: Q&A with Simon Halstead, Verizon Media

  5 years ago News

  

  In this exclusive interview, ExchangeWire speaks to Simon Halstead, Vice President Exchange and Supply International, Verizon Media, to discuss how machine learning can be applied to contextual solutions to provide reach and scale in cookieless environments. What are the key opportunities [...]

• Reframing The Industry: The MadTech Middleware

  5 years ago News

  

  The ad ecosystem map has been a staple of this industry for a good decade. From Scott Brinker’s Sistine Chapel martech work to the omnipresent ‘tidy box’ vendor map, we have used these resources to better understand the multitude of [...]