Latest Stories

• Group Black Launches with USD$75m Backing; Amazon Demanding Warrants from Partners

  5 years ago News

  

  In today's daily news digest from ExchangeWire: Group Black launches with USD$75m (£54m) backing; Amazon demanding warrants from partners; and Retina raises USD$8m (£5.8m). Group Black launches with USD$75m (£54m) backing Group Black Inc., a collective of media companies with the shared [...]

• Google Delays Third-Party Cookie Deprecation: Industry Reaction

  5 years ago News

  

  Following last week's announcement from Google that it will delay the final phasing out of the third-party cookie on its Chrome browser to late 2023, ExchangeWire speaks to professionals across the ad tech ecosystem for their initial reaction on the [...]

• Blackstone Backs Simpli.fi; Tapcart Raises USD$50m

  5 years ago News

  

  In today's ExchangeWire daily news digest: Blackstone backs Simpli.fi; Tapcart raises USD$50m (£36m); and ShipBob secures USD$200m (£144m). Blackstone backs Simpli.fi US private equity firm Blackstone has acquired a majority stake in programmatic advertising and agency workflow software provider Simpli.fi, at a [...]

• Danish Media Companies in Collective Bargaining Push; Amazon Acquires Art19

  5 years ago News

  

  In today's ExchangeWire daily news digest: Danish media companies in collective bargaining push; Amazon acquires Art19; and Voyager raises USD$167m (£120m) Danish media companies in collective bargaining push A near-30-strong collective of Danish media companies has been formed to negotiate with major [...]

• Australian Agency Talent Moves to Indies; Google Accused of Location Data Snooping

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Australia's top agencies are losing talent to independent competitors; Google are accused of making it difficult for mobile users to [...]

• Verizon's Simon Halstead on Blocking FLoC, Apple's "Private Relay" & Amazon's Retail Rise

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast (recorded just hours before Google's latest cookie announcement), Simon Halstead, VP, exchange and supply international at Verizon Media, joins ExchangeWire’s Mat Broughton and Lindsay Rowntree to discuss the latest news in ad [...]

• FCA to Clamp Down on Online Scam Ads; US Withdraw TikTok Ban

  5 years ago News

  

  In today's ExchangeWire news digest: the FCA will take legal action against social media platforms and search engines that show ads promoting financial scams; the Biden administration have rescinded executive orders filed by former president Trump attempting to ban TikTok [...]

• With Fragmentation Comes the Opportunity to Put CX First - Q&A with Seun Odeneye

  5 years ago News

  

  In this exclusive interview with ExchangeWire, Seun Odeneye, managing director of Matterkind UK & Ireland and judge of The Wires Global 2021, discusses industry fragmentation, and assesses the challenges and opportunities it presents to ad tech.   What’s causing the industry to become fragmented? I [...]

• Shein to File Historic IPO; Londoners Willing to Share Data to Speed-Up Post-COVID Freedom

  5 years ago News

  

  In today's ExchangeWire news digest: Chinese fast-fashion company Shein are reportedly eyeing a record-breaking USD $47bn IPO; Londoners prove generally willing to share their data in order to regain pre-pandemic freedoms; and Babylon will go public via a USD $4.2bn [...]

• The State of Play in Ad Fraud

  5 years ago News

  

  While the trials and tribulations of the new cookie-less era continue to dominate the focus of the digital marketing industry, one unwanted aspect of our sector continues to lurk ominously: ad fraud. In this article, ExchangeWire speaks to a number [...]