Latest Stories

• The Expanded Role of Cohort-Based Onboarding in the Future of Marketing

  5 years ago News

  

  In this article, Rob Armstrong, VP of product at Eyeota, outlines the benefits of cohort-based targeting, and explains the role this method will play for marketers in the post-cookie era. The ongoing shift to a privacy-first digital world means that marketers [...]

• Three Tactics for Marketers to Find Their Next Million Customers

  5 years ago News

  

  In this article, The Trade Desk outline the challenges that marketers are currently facing, and explain how their new digital advertising experience, Solimar, can help them overcome these challenges and achieve their goals. We are at a unique moment in time, [...]

• Online Giants Warn of Hong Kong Exit; Global Game Market to Hit $200bn by 2023

  5 years ago News

  

  In today's ExchangeWire news digest: Facebook, Google, and Twitter threaten to leave Hong Kong over proposed changes to the city's data protection laws; research from Newzoo asserts that the world's gaming market will be worth more than USD $200bn by [...]

• Zipline Raise $250m; Stingray Acquire Calm Radio

  5 years ago News

  

  In today's ExchangeWire news digest: drone delivery and logistics service Zipline raise USD $250m in fresh funding; Stingray Group acquire Calm Radio; and global SVOD revenues are forecast to grow to over USD $70bn this year.   Zipline raise $250m, secure $2.75bn [...]

• Programmatic in JAPAC: Q&A with Andrew Tu, OpenX

  5 years ago News

  

  On Wednesday, 4 August, ExchangeWire and OpenX will launch an exclusive research report, examining the state of the programmatic industry in the Japan and Asia-Pacific (JAPAC) region, along with a live webcast to discuss the findings. Ahead of the launch, [...]

• Robinhood File IPO; EU Commission Approve UK Data Sharing Adequacy Decisions

  5 years ago News

  

  In today's ExchangeWire news digest: trading app Robinhood have filed an IPO; the EU Commission approves two new adequacy decisions to allow data sharing between the EU and the UK; and US CTV upfront ad spend is expected to grow [...]

• Danish Media Companies in Collective Bargaining Push; Blackstone Backs Simpli.fi

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Danish media companies in collective bargaining push; Blackstone backs Simpli.fi; Amazon demanding warrants from partners; System1 to go [...]

• The MadTech Podcast Special: The Future of the Open Internet

  5 years ago Podcast

  

  In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail. Our latest MadTech Podcast Special examines the future of the free and open [...]

• System1 to go public via SPAC; Smart acquires DynAdmic

  5 years ago News

  

  In today's daily news digest from ExchangeWire: System1 to go public via SPAC; Smart acquires DynAdmic; and Dream Games raises USD$155m (£122m). System1 to go public via SPAC Omnichannel customer acquisition platform System1 has announced that it will go public on the [...]

• Group Black Launches with USD$75m Backing; Amazon Demanding Warrants from Partners

  5 years ago News

  

  In today's daily news digest from ExchangeWire: Group Black launches with USD$75m (£54m) backing; Amazon demanding warrants from partners; and Retina raises USD$8m (£5.8m). Group Black launches with USD$75m (£54m) backing Group Black Inc., a collective of media companies with the shared [...]