Latest Stories

• Amazon Faces New EU Probe; Nielsen Adds Addressable to TV Measurement

  5 years ago News

  

  In today's ExchangeWire news digest: the EU Commission launches a new investigation into Amazon over alleged misuse of third-party seller information; Nielsen expands its TV measurement currency to include addressable ads; and IPG Mediabrands launches Mediabrands Content Studio   Amazon hit with [...]

• China Proposes New Ecommerce Rules; WhatsApp Pay Launches in India

  5 years ago News

  

  In today's ExchangeWire news digest: the government of China introduces a draft set of news rules to tackle "monopolistic behaviour" amongst the country's ecommerce leaders; WhatsApp launches its payment service in India; and Bloomberg Media announces the launch of its [...]

• CPRA Passes into Law; Netflix Trials Linear Channel

  5 years ago News

  

  In today's ExchangeWire news digest: the CPRA passes into law thanks to a narrow majority; Netflix trials a new linear channel in France; and Apple introduces "nutrition labels" to make apps' privacy policies clearer.   CPRA passes vote The people of California have [...]

• EU Prepares New Legislation to Clamp Down on Big Tech; Data Misuse Key to User Distrust

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the EU Commission prepares to present new legislation that will curtail the dominance of Big Tech; research by dentsu international [...]

• The ExchangeWire Team on TikTok and Shopify, IDFA, and the Misuse of Customer Data

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Rachel Smith and Lindsay Rowntree are joined by ExchangeWire CEO Ciaran O'Kane to discuss the latest news in ad tech and martech.   In this week’s episode:   – TikTok has stepped up its investment in social [...]

• Nurturing the Golden Goose of CTV

  5 years ago News

  

  With viewing figures on the rise, advertisers have increasingly turned their attention to CTV. Yet whilst this emerging channel is full of potential, marketers must be aware of its possible pitfalls, and learn how to avoid them, if such promise [...]

• EU Prepares New Big Tech Legislation; WPP Merges The Glitch with VMLY&R

  5 years ago News

  

  In today's ExchangeWire news digest: the EU Commission prepares to present new legislation that will impose tighter regulation on Big Tech; WPP merges India-based agency The Glitch with VMLY&R; and SocialCode rebrands as Code3.   EU prepares new regulations for Big Tech   The [...]

• Data Misuse Prime Source of Distrust in APAC; Reprise Launches Reprise Commerce

  5 years ago News

  

  In today's ExchangeWire news digest: research by dentsu international has found that the misuse of personal data is the number-one source of consumer distrust in APAC; Mediabrands agency Reprise launches global ecommerce unit, Reprise Commerce; and Trimantium GrowthOps appeals to [...]

• Amazon Focuses on Video; Publicis Australia Appointed Westpac Media Agency

  5 years ago News

  

  In today's ExchangeWire news digest: Amazon reveals that it will focus on video advertising after impressive Q3 ad revenue results; Westpac Banking Group appoints Publicis Media Australia as its media agency of record; and a study by TAG indicates that [...]

• Does Reality Scare You Too? A Publisher's Perspective on Current Brand Safety Measures

  5 years ago News

  

  2020 has been a tumultuous year that has brought the shortcomings of many of the 21st century's diverse systems into sharp relief. For the ad tech industry, one of the most significant hurdles highlighted by the global health crisis is [...]