Latest Stories

• Twilio Buys Segment for $3.2bn; Triller Reportedly Contemplating IPO

  5 years ago News

  

  In today's ExchangeWire news digest: Twilio dives deeper into customer engagement services after acquiring Segment for $3.2bn; reports surface that TikTok rival Triller is contemplating going public; and creative agencies Osaka Labs and Running With Scissors merge.   Twilio acquires Segment for [...]

• Ex-PM Rudd Calls for Investigation into NewsCorp; Streaming Revenues Overtake Box Office

  5 years ago News

  

  In today's ExchangeWire news digest: former Australian prime minister Kevin Rudd petitions for a royal commission into NewsCorp; analysis from PwC reveals that global premium streaming revenues have overtaken worldwide box-office revenues for the first time ever; and Allegro, the [...]

• From The Outside Looking In: 5 Ideas For Publishers in A Corona Revenue Vortex

  5 years ago News

  

  Publishers are having a hard time monetising their inventory right now. Despite the fact that many are drowning in traffic, the corona revenue bump has yet to materialise. Aggressive coronavirus keyword blocking by brands is contributing to a dip in [...]

• Google Pledges $1bn to News Publishers for News Showcase; WFA Reports Fall in Paused Ad Spend

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Google pledges to pay news publishers $1bn for their content; the WFA reports a decrease in the number of companies [...]

• Lean Digital's Tom Obafemi on Indian Tech vs. Google, LUMA Q3 Report, and Instagram's Reels

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Tom Obafemi, director of Lean Digital, to discuss the latest news in ad tech and martech. In this week’s episode: - A group of India’s leading [...]

• Hate the Player and the Game: How Big Tech Use Their Infrastructure to Stifle Competition

  5 years ago News

  

  The dominance of the world’s biggest tech firms has become an issue that is impossible to ignore. Posing threats to innovation, competition, and even democracy, the Big Four (Google, Amazon, Apple, and Facebook) and their peers are under keener scrutiny [...]

• EU Looks to Injunctions to Resolve Antitrust Cases; Havas Launches E-Commerce Offering

  5 years ago News

  

  In today's ExchangeWire news digest: the head of the EU Commission announces that the competitions authority may make more use of injunctions in order to resolve antitrust cases; Havas Media has launched a global e-commerce offering, Havas Market; and US [...]

• US House Calls for Big Tech Breakup; Jellyfish Acquires Reamp & San Pancho

  5 years ago News

  

  In today's ExchangeWire news digest: US House calls for big tech breakup; Jellyfish acquires Reamp and San Pancho; and Reliance calls off Viacom-18 merger with Sony. US House calls for breakup of big tech The United States House of Representatives antitrust subcommittee [...]

• US Antitrust Chair Calls on Public to Curb Big Tech; WFA Reports Drop in Paused Ad Spend

  5 years ago News

  

  In today's ExchangeWire news digest: the chair of the antitrust subcommittee in the US Congress calls on the public to help rein in Big Tech; the WFA's latest Crisis Response Tracker reports a decrease in the number of international companies [...]

• Google Pledges $1bn to News Publishers for News Showcase; LUMA Publishes Q3 Market Report

  5 years ago News

  

  In today's ExchangeWire news digest: Google plans to spend $1bn in licensing fees to acquire news content for its Google News Showcase feature; LUMA Partners publishes its Q3 Market Report, noting signs of recovery; and Google delays imposing a 30% [...]