Latest Stories

• How to Prepare for a Life Without Cookies

  6 years ago News

  

  Ahead of ATS Stockholm 2020, Amit Kotecha (pictured below), marketing director at Permutive, has penned this exclusive article for ExchangeWire discussing how publishers, advertisers, and agencies, can prepare for a post-cookie landscape, and how transitioning to first-party data strategies can [...]

• Love is... Finding the Right Partnerships

  6 years ago News

  

  In this exclusive article for ExchangeWire, Seth Whitehead (pictured below), customer success manager, Impact, discusses the importance of partnerships between brands and affiliates, and how automation can be used to strengthen such relationships. We all know that we are stronger together [...]

• How to Reinvent Digital Advertising After the Death of the Cookie

  6 years ago News

  

  Writing exclusively for ExchangeWire, Richard Foster (pictured below), CRO of InfoSum, discusses how the digital advertising ecosystem can rebuild after the tectonic shift in the viability of the third-party cookie. Proving that its privacy mission isn’t just talk, Google has taken [...]

• Identity in the Post-ITP Landscape: Q&A with Kelly Jacobson Collins, Unruly

  6 years ago News

  

  Ahead of the panel discussion on solving the identity challenge at ATS Stockholm 2020, Kelly Jacobson Collins (pictured below), global product compliance director at Unruly, discusses what opportunities have been opened up post-ITP, and how providers can collaborate with publishers [...]

• Humble PIE: Time for Independent Ad Tech to Embrace Independent Values

  6 years ago News

  

  In this exclusive article written for ExchangeWire, Paul Evans (pictured below), B2B strategy and marketing consultant, discusses why the moment is right for the independent advertising ecosystem to embrace its own independence, champion relevance, and collectively re-imagine the future makeup [...]

• Broadsign Partners with AdMobilize; TVSquared Launches Always-On Attribution Platform

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Broadsign partners with AdMobilize; TVSquared launches always-on attribution platform; 64% increase in mobile adblocking; PubMatic releases video monetisation [...]

• M&C Saatchi Performance's Christian Gladwell on Sequoia Capital, Roku, and Byte

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by Christian Gladwell, CEO of M&C Saatchi Performance, to discuss the latest news in ad tech and martech. On this week's episode: - Google backer Sequoia [...]

• Bringing Programmatic to Out-of-Home: Q&A with Oliver Deane, Global

  6 years ago News

  

  Following the launch of DAX across out-of-home (OOH) and audio, ExchangeWire speaks to Oliver Deane (pictured below), director of commercial digital at Global, to discuss the implications of the move for both channels, including how programmatic should be accurately defined [...]

• Winning Trust Through Context: The Secret Ingredient of the Ad Industry’s Survival Scheme

  6 years ago News

  

  In this exclusive article for ExchangeWire, Mattias Spetz (pictured below), MD EMEA of Channel Factory, proposes that public opinion on advertising can only be raised if contextual intelligence is deployed alongside privacy compliance and the limitation of ad bombardment. “A good [...]

• The Evolution & Opportunity of CTV: Q&A with Mark Zagorski, Telaria

  6 years ago News

  

  Following the agreement to merge with Rubicon Project made last year, Mark Zagorski, CEO of Telaria, discusses how the supply-side landscape is set to evolve over the course of 2020, and why connected TV (CTV) is a channel of preeminent [...]