Latest Stories

• Breaking Down Apple's (Potentially $30 Billion) Ad Ecosystem

  2 years ago News

  

  In this week’s MadTech Sketch, Ciaran O’Kane cuts to the core of Apple’s ad opportunities, and looks at how the tech giant can best grow its offering. Apple is the bête noire of ad tech. Having spent the last three [...]

• Hivestack Partners with China's Leading Offline Advertising Solution Provider, Focus Media

  2 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Focus Media, China’s leading offline advertising solution provider. Focus Media’s DOOH inventory across office building elevators will gradually be integrated into [...]

• Azerion Acquires Radionomy & Enters Audio Advertising Market

  2 years ago News

  

  Azerion has announced the acquisition of Radionomy Group, a global pioneer in digital audio advertising and marketing solutions. With this acquisition, Azerion launches a new product in the realm of audio advertising, enabling clients and partners to expand their engagement [...]

• ShowHeroes Group Partners with Scope3 to Launch Carbon-Neutral Ad Campaigns

  2 years ago News

  

  ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, announces a game-changing partnership with Scope3, the source of truth for digital supply chain emissions data, aimed at helping to decarbonise the digital ad ecosystem. Scope3 [...]

• Facebook Received User Data from Tax Filing Websites; China’s Central Bank to Fine Ant Group Over USD$1bn

  2 years ago News

  

  In today's ExchangeWire news digest: US tax filing websites have sent users' sensitive information to Facebook; Jack Ma's Ant Group is set to face a fine in excess of USD$1bn (~£842m) in China; and the UK's CMA prepares to advance [...]

• DoubleVerify Expands Collaboration with LinkedIn to Reinforce Brand Safety Protections & Contextual Alignment

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network. These two products empower advertisers to ensure their campaign impressions [...]

• Tappx Celebrates 9th Birthday & Launches Techsoulogy

  2 years ago News

  

  Tappx, a leading global ad tech company, proudly announces the launch of Techsoulogy, a new corporate brand that unifies a broad portfolio of companies powering solutions for digital advertising, video content, mobile apps, and video gaming across mobile, desktop, and [...]

• Wpromote Selects Unruly as a Preferred SSP

  2 years ago News

  

  Wpromote, a top independent digital marketing agency, named Unruly, a leading omnichannel advertising platform with a specialisation in Connected TV (“CTV”) and video, as a preferred supply partner.  With deep and long-term expertise in curating, activating, and measuring video advertising, Unruly [...]

• IAS Reveal In-View Ads Tripled the Return on Ad Spend Compared to Not-In-View-Placements

  2 years ago News

  

  Integral Ad Science, a global leader in digital media quality, published a case study conducted in partnership with Catalina, a leader in shopper intelligence that personalises the shopper journey.  The study aimed to understand how media quality influences return on [...]

• CTV Ad Tech Company LightBox TV Raises £1M in Latest Seed Funding Round

  2 years ago News

  

  LightBox TV, the ad tech company that’s solving fragmentation within the CTV sector, has today (November 22nd, 2022) announced it has secured £1 million in a joint funding round led by UK-based FirstPartyCapital and US-based AperiamVentures. Founded in London at the [...]